September 2011 — December 2013
• Develop and execute creative ways to lift audience engagement, brand loyalty and drive revenue through smart content and user experiences.
• Create and manage compelling online content strategies across company’s multiple brands that reinforce brand messaging and reach targeted audiences
• Commission and curate editorial and branded content in all formats – text, photos, videos, webinars, podcasts.
• Design and implement impactful and relevant email programs to drive new customer adoption and ongoing customer success.
• Manage and execute upon realistic social media strategies and day-to-day planning, with measurable results.
• Identify and capitalize on growth opportunities ahead of the curve through analysis and sound business instincts.
• Consistently exceed designated traffic, engagement and revenue goals on a month-to- month basis.
• Optimize content for SEO purposes, backed by robust keyword, on-page and SEO methodology.
• Analyze monitoring and analytics tools daily to ensure overall sales and marketing goals are met, scaled and optimized.
• Create partnerships with industry stakeholders to influence community engagement.
• Manage team of freelance writers and contributors to execute about content strategy