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Michael Varallo

Michael Varallo

Social Media

Bloomberg LP

Social Media Marketing at Bloomberg


Bloomberg LP

Social Media Marketing Manager

• Develop social media strategies in collaboration with Bloomberg's various business units for new and existing channels
• Lead community engagement in order to build and grow community with goals of creating brand awareness, driving traffic, and garnering trial memberships
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
• Create training tools and social policies to educate businesses on standards and best practices
• Drive social media analytics to track and evaluate performance of all initiatives and continually find ways to improve on metrics through testing and new initiatives
• Manage Bloomberg event participation including promotion, content curation, and live engagement
• Act as a thought partner and advocate for social media throughout company
• Utilize social analytic tools to track and evaluate performance of individual initiatives

Social Networks include: Facebook, Twitter, LinkedIn, YouTube, Instagram, Vine, and blogs

Career medium 03
Career medium 01

Digital Marketing Consultant


Clients: Open mHealth (mobile health); Makucell (skincare); Macari Wine (wine & vineyard)

Consulting: Social Media Strategy; Community Management; Content Creation & Development; Online Promotions; Email Marketing; Event Support


Mercy (Neu Industries)

Digital Marketing Manager

• Social Media Marketing: develop strategy and presence on all social networks including postings, content development, brand management, and seeding content as needed.
[Social Networks include: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and blogs]
• Online Promotions: create and implement online promotions and sweepstakes on various platforms to sample product and create viral sharing through applications like Wildfire
• Email Marketing: plan and implement email marketing strategy to increase brand awareness, drive sales, and develop customer retention.
• Blogger Outreach: manage blogger & editorial outreach to build active brand ambassador network
• Website Redesign: manage site redesign to increase e-commerce conversions and site usability
• Event Participation & Support: promote product at various high-end venues and events

Career medium 03
Career medium 01

The Center for Positive Marketing at Fordham University

Graduate Research Fellow

Single-handedly proposed, managed, and launched the social media channels for The Center including Facebook,Twitter, and YouTube accounts

• Provide insights at annual roundtable events
• Receive training and certification to work with human research participants
• Conduct original interviews and focus groups with consumers and marketers
• Collect and analyze secondary data, including continuous scanning of popular media, scholarly papers, corporate communications, and consumer-to-consumer communications
• Gain firsthand experience in the development and launch of a major research index.
• Verify, code, and enter survey/index data
• Analyze and interpret survey/index data
• Prepare a professional research report


Blue Fountain Media

Digital Marketing Specialist

Performing the following types of services for clients in a variety of industries:
• Social Media Marketing: day-to-day management of social media accounts.
• Email Marketing: planning and implementation of an email marketing strategy.
• Search Engine Optimization: implementing SEO strategies and achieving stated goals.
• Conversion Optimization: setup and testing to increase conversion rates.
• Pay-Per-Click Marketing: setup and optimization of PPC campaigns.
• Web Analytics reporting: analysis and reporting to client.
• Writing content destined for web as part of online marketing campaigns for various clients.
• Analyzing and interpreting website traffic trends to build reports for clients.

Career medium 03
Career medium 03


Marketing Coordinator

• Marketing Campaigns: brainstorm, develop, and analyze national campaigns and creatives
• Banner Ads: brainstorm, create, and modify banner ads for internal and external site promotion; Pull weekly data on banner ads via DoubleClick, Google, Yahoo, MSN, etc.
• Social Media Management: expand, revitalize, and moderate social media outlets (Facebook, Twitter) including increased fans and interaction levels.
• Copy Writing: write copy for emails, creatives & ads, landing pages, and terms, conditions, & rules for promotional purposes and onsite publishing
• Website Traffic Analytics: run daily, weekly, and monthly analytics on site traffic marketing data via Omniture to measure department results and measure against relevant goals
• Mobile Apps: promote, analyze, and monitor mobile app for iPhone, Blackberry, and Android
• Focus Groups: organize, develop, and oversee physician focus groups in 4 U.S. Cities


Marketing Assistant & Business Analyst

• Guerilla Marketing Campaign: head campaign of flu packs & tissues on streets 4 cities across
• Creative & Email Development: email and banner marketing campaigns to potential clients
• Market Research: brainstorm, develop, and administer quarterly surveys to clients
• Administrative Duties: screening phone calls, daily mailings, event planning for client meetings
• Marketing Research: of potential clients and new marketing strategies

Career medium 02

Merrill Lynch

Human Resources Intern

• Administrative office work using Microsoft Office Programs
• Tested programs for future use by company

Fordham University - Graduate School of Business Administration

MBA, Marketing

Fordham University

BA, Business Administration, Marketing, Finance

Hun School of Princeton

High School Diploma