Skin-Candi Skin Care
Director of Operations
January 2012 — Present
•Directed all aspects of packaging including copy and claims and visuals appeal.
•Directed and developed all PR strategies including but not limited to e-commerce and social media advertising.
•Directed all new product development across all phases from concept, to supply chain, to shelf.
•Directly partnered with wholesale accounts’ to develop lifestyle merchandising to improve the shopping experience, leverage key category adjacencies and front-end brands.
•Led Category Management to determine consumer, segment and channel trends.
•Responsible for P&L across all brands.
•Conducts research on potential accounts and sales leads, distributes leads accordingly.
•Managed East and West Coast sales teams, generates monthly sales goals, identifies and utilizes all resources needed to meet or exceed objectives.
•Developed 360 degree report card for all accounts to review performance which included delivery & export procedures, production, communication, timing, pricing, quality, and product initiation.