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Michael Schifman

Michael Schifman

Director of Marketing

QM Power, Inc.

Skilled senior-level marketing executive with more than 15 years of experience growing revenue for Fortune 500 companies and small businesses through execution of successful sales and marketing programs. Leader of numerous goal-exceeding campaigns with direct impacts on profitability and growth, with a demon...

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QM Power, Inc.

Director of Marketing

• Manages all marketing strategy and activities for a global manufacturer of electric motor technology for commercial refrigeration systems, reporting directly to the CEO to increase sales and awareness of the company's innovative high-efficiency technologies
• Oversee all public relations, advertising, branding, and promotions, including oversight of outside vendors, media relations, web development, and online/print media campaigns
• Implemented marketing and sales strategies targeting original equipment manufacturers, contractors, utility companies, and retail end-users
• Created marketing and influence strategies to introduce multiple new products to market, raise awareness, and drive increased sales
• Designed and implemented the company’s first CRM and marketing automation system, updated the company’s brand, refreshed its website, and developed a process for prioritizing engineering projects based on sales within first three months in role