QM Power, Inc.
Director of Marketing
January 2016 — Present
• Manages all marketing strategy and activities for a global manufacturer of electric motor technology for commercial refrigeration systems, reporting directly to the CEO to increase sales and awareness of the company's innovative high-efficiency technologies
• Oversee all public relations, advertising, branding, and promotions, including oversight of outside vendors, media relations, web development, and online/print media campaigns
• Implemented marketing and sales strategies targeting original equipment manufacturers, contractors, utility companies, and retail end-users
• Created marketing and influence strategies to introduce multiple new products to market, raise awareness, and drive increased sales
• Designed and implemented the company’s first CRM and marketing automation system, updated the company’s brand, refreshed its website, and developed a process for prioritizing engineering projects based on sales within first three months in role