Operations Director, Web Content Manager, Co-founder, DJ/Producer
September 2013 — Present
Finalmente is a collective music and events production organization that started in Rio de Janeiro, BR, by artists with a love for making events and DJing danceable electronic music. (to find out what that is go to spotify look up the genre, hit play, if its got a groove to it you know what it is) Dancers get overlooked in todays scene because most people are out to drink and pick up dates, we remembered that there was a culture of dance where moving on a dance floor was more important than looking good. With the three of us playing different styles, in addition joined by other DJ’s playing more culturally rooted music we were off with a small but die-hard support base. Wanting to share fun and turn the fun we were having into money for a sustainable future we started having meetings and brainstorming sessions to take stock of available contributors. We came up with branding, website and social media campaign to start our events. I worked on web content, marketing and sound equipment to satisfy each production under the context of collective project, which means there are many shades of grey within roles and we all pick-up where others leave off. Unorthodox business model, but we were able to show sustainable profit less than 6 months after starting and something to take home just towards the end of year one - the ends justified the means. I love working on the project because its an endurance of patience always testing my creative thinking and allows me to experiment with tools necessary for bringing my ideas forward. We achieved many early goals set out and had sell out shows during the 2014 World Cup as a result of smart venue selection, successful flyer campaign and cohesive branding.
Production Size: 5-8 artists involved per event.
Audience Size: 300-600 attendees