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Michael Lorberbaum

Michael Lorberbaum

Sr. Director, Customer Marketing

Thomson Reuters

Greater Minneapolis-St. Paul Area, us

Senior leader with strong strategy, analytics, marketing, customer research, and team leadership experience. • Strategy: Develop and advise senior executives on growth strategies, M&A, business case investments, strategic pricing decisions, and channel design. • Analytics: Design and leverage analytics to inform business ...

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Thomson Reuters

Sr. Director, Customer Marketing

• Lead customer marketing and demand generation for SaaS solutions to help attorneys manage their law firms
• Reversed sales decline of strategic product line and grew monthly sales 3x
• Led content, planning, and execution for marketing portion of Annual Sales Meeting of 500+ sales representatives