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Michael Dickscheid

Michael Dickscheid

Senior Product Manager

BBraun Brazil, Divison Aesculap

Rio de Janeiro Area, Brazil

Senior Market/Product Manager

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BBraun Brazil, Divison Aesculap

Senior Product Manager

ACHIEVEMENTS:

Developing and implementing new strategy to focus resources and take on more of a patient approach.

Implementing new sales channels and pricing policy to achieve a sustainable annual sales Growth.

Implementing a local after-sales service and increasing customer satisfaction

Optimizing and implementing new operational processes result in decreasing operational costs

Restructuring and re-segmenting the market in combination with the implementation of a new training concept

Increasing brand awareness through focused branding and promotional activities


DUTIES:

Formulate, coordinate and execute marketing activities to promote products and services, working with advertising and social media campaigns

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Consult with product development personnel on product specifications such as design, color, features and packaging

Personal Responsability

Use sales forecasting and strategic planning to ensure the sale and profitability of products areas and services, analyzing business developments and monitoring market trends.

Confer with legal staff to ensure registration of new products and resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

Coordinate and execute promotional activities and trade shows, working with advertisers and production managers, to market products and services.

Product & Sales Training for sales staff incl. distributors and representatives.

Advise business and other groups on national, and international factors affecting the buying and selling of products and services.

Initiate market research studies and analyze their findings, as well as, conduct economic and commercial surveys to identify potential markets for products and services.

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