Quad/Graphics Creative Solutions
Senior Art Director
March 2013 — Present
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Senior Art Director at Quad/Graphics Creative Solutions
Responsibilities: Art directing and producing photo shoots for various b-to-b and b-to-c clients. Designing and executing the production of client catalogs, newspaper inserts, direct mail / retail print ads, package design, web graphics, POP displays and retail store signage from concept to final release, working in a fast-paced environment and balancing several overlapping deadlines. Serving a dual role as Account Manager and Art Director on several accounts. Working with print separators to achieve the highest quality on press. Hiring and supervising freelance design and production professionals. Managing project budgets in order to deliver quality results on time and increase profit margin.
Accomplishments: Consistently exceeded client expectations on Silver Lining’s most valuable account. Managed, produced and art directed catalogs for BI Worldwide, a b-to-b marketer, greatly reducing freelance expenses and increasing Silver Lining’s profit. Simultaneously art directed multiple photo teams in Chicago and North Carolina for Bass Pro Shops catalog and retail project.
Responsibilities: Designing and executing the production of b-to-c and b-to-b catalogs, corporate sales materials, direct mail print ads, retail store signage and point-of-purchase displays, web graphics and other collateral. Negotiating photography rates, scheduling and art directing photo shoots for both web and print sales efforts. Working with print vendors to find and implement designs to reduce pre-press and print production costs. Hiring and supervising freelance design and production professionals, presenting new design concepts to Executive Committee, and creative expository technical illustrations for catalog presentations. Creating PowerPoint presentations for sales and internal presentations. Maintaining digital asset management system.
Accomplishments: Promoted to Art Director from Graphic Designer. Designated design lead in 2002. Reduced photography costs by more than 40%. Created a new control design for “Outdoor” editions of the Hammacher Schlemmer catalog resulting in the two highest performing catalogs for the company in 2003-2004.
Responsibilities: Designing book covers and book internals, press kits, newsletters, catalogs, CDs and CD packaging, and collateral materials.
Accomplishments: Designed and illustrated “Sourcebooks Fall 2001” catalog cover which was featured on the cover of Publisher’s Weekly magazine. Designed best selling trade gift book, Echoes of Notre Dame Football.
Responsibilities: Creating layouts for postcards, posters, brochures, etc. Scheduling jobs to print in-house. Illustrating for in-house publications.
Accomplishments: Created promotional postcards and posters for clients such as No Fear and Spy sunglasses.