Marketing Coordinator & Media Buyer
January 2013 — Present
I execute a large portfolio of paid media campaigns in the LA market including radio, TV, OOH, print, direct e-mail marketing, and newsletters. I write copy and messaging for local advertisements. update and oversee complex ad budgets, develop new marketing opportunities and strategic partnerships, successfully execute, negotiate and allocate media schedules, coordinate and proof advertising materials. I assist our local marketers in strategic marketing plans and marketing brainstorms for all shows including clubs, arenas, stadiums, and festivals including brand messaging and positioning with a strong ability to multi-task, meet multiple deadlines, and meet client expectations.
As part of the Live Nation Southern California marketing team, we have put on such events as Swedish House Mafia - Masquerade Motel 2013, Cirque du Soleil "TOTEM" Southern California 2013-2014 tour, Made In America - Los Angeles 2014, launched Route 91 Harvest Festival in Las Vegas in 2014, Lost Highway 2015, U2, Madonna, Chris Cornell, Rihanna and new 2016 festivals including The Ohana Fest & many more. We're responsible for over 300 live events in the greater LA area including Bakersfield, Fresno, and Hawaii.