Glow Younger, The Slim Pickins
Owner and Creative Director
March 2012 — Present
• Oversee all editorial, design, branding, production, e-commerce as owner/operator for the Glow Younger (“Happy. Healthy. Fun.”) & The Slim Pickins (“Simply Living Fully”) brands.
• Conceptualized and manage two e-commerce storefronts (eBay and Etsy) that transact $100k+ in merchandise value annually.
• Directly source / create all the visual imagery and descriptive text across the digital properties and storefronts.
• Project manage digital updates with virtual / freelance design resources.
• Employ various audience engagement tactics (social media, chat, blog, etc) to increase interaction and retention.