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Meredith Miller

Meredith Miller

Global Campaign and Content Marketing Manager


Campaign and Content Marketing Manager






Global Campaign and Content Marketing Manager

- Develop, manage and execute marketing programs to drive lead generation and lead nurturing
- Lead content development plan, including management of marketing team member contributions
- Track metrics and analyze progress and success of marketing programs using CRM tools (Salesforce)
- Manage budget
- Work with team members to ensure effective programs and events

Career medium 04

The Business Journal

American City Business Journal Intern


Marketing Specialist

- Managed social media channels, including Twitter, Facebook and YouTube
- Event planning and support for international and domestic events
- Content development for collateral, blogs, articles and press releases
- Corporate branding

Career medium 05
Career medium 02

Gibbs & Soell

Jr. Account Executive

- Supported a product launch campaign through event-planning, Web and media relations efforts
- Created promotional materials for clients, including newsletter articles, event invitations, media releases and special mailers


Office of New Student & Carolina Parent Programs at UNC-Chapel Hill

Public Relations Intern

- Acted as team leader for various projects, including the creation of an organizational handbook and a seasonal magazine
- Composed monthly communication e-mails distributed to thousands of UNC parents

Career medium 04

The Daily Tar Heel

Investigative Team Member, Senior Writer, Assistant Editor and City Reporter

NC Dept. of Commerce

PR Intern

University of North Carolina at Chapel Hill

B.A., Journalism and Mass Communication, Economics