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Meredith Hawkins

Meredith Hawkins

User Experience (UX) Designer

Northrop Grumman Corporation

UX Designer at Northrop Grumman

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Northrop Grumman Corporation

User Experience (UX) Designer

Career medium 02

UA Advertising Team

Account Executive

• 2nd Place Winner of 2012 American Advertising Federation (AAF) National Student Advertising Competition (NSAC) finals in Austin, Texas
• 1st Place Winner of AAF 7th District NSAC
• Led 20-member team in the creation of a fully integrated marketing campaign for Nissan through the National Student Advertising Competition
• Organized team’s research process and other campaign related materials
• Conducted primary research through surveys and focus groups
• Conducted secondary research through databases, social media monitoring, industry news updates and other various sources
• Oversaw content, direction and production of a 32-page campaigns plans book that scored the highest at the national competition level
• Coordinated printing materials of plans book and other required materials
• Managed fundraising and budget aspects for the team in order to pay for materials and competition

Career

SAIC

Junior Multimedia Training Technical Specialist

• Performed Quality Assurance on multimedia training tools for military branches and civilian customers
• Designed graphics
• Developed handbook for all Huntsville interns
• Copy edited scripts, presentations, storyboards and multimedia trainers
• Created presentations
• Managed databases and archives

Career medium 05
Career
Career medium 01

University of Alabama

Resident Adviser

• Advised up to 50 residents on academic, personal and professional levels
• Advertised large-scale programs to campus residents
• Planned programs for the residential community
• Managed administrative duties including maintenance orders, facility security, room changes, incidents and misconducts
• Developed conflict resolution skills
• Enforced university policies

Career

AAF National Student Advertising Competition

UA Advertising Team

• Placed 3rd in American Advertising Federation (AAF) 7th District National Student Advertising Competition (NSAC)
• Plans Book Writer
• Research Analyst
• Designed $100 million fully integrated marketing campaign for JCPenney
• Evaluated 700+ online survey responses
• Interpreted 250+ secret shopping responses
• Analyzed responses from 150+ one-on-one interviews
• Conducted focus groups
• Gathered primary and secondary research
• Copy edited plans book and research documents
• Extracted campaign strategy from research findings

Career medium 04
Career
Career medium 04

University of Alabama

Graphic Designer

Center for Community-Based Partnerships:
• Designed the annual 60+ page PARTNERS magazine
• Created advertisements for the magazine
• Copy edited articles
• Reported on-campus events
• Designed posters for community events

Career

University of Alabama

Assistant Editor

• Assistant Editor for 2009-2010 Corolla yearbook
• Designed layouts
• Prepared story budget
• Recruited staff members
• Created graphics
• Edited photography
• Interviewed students
• Reported campus events

Career medium 03
Career

University of Alabama

B.A., Advertising

University of Alabama

Bachelor of Arts in Communication, Advertising

Graduated with Honors; graduated magma cum laude