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Mercedes Moran

Mercedes Moran

Digital Banking Strategy

Citibanamex

Naucalpan de Juárez Area, Mexico, mx

Passionate data-based strategist and entrepreneur with proven strengths in data mining, business intelligence, and inter-departament & inter-cultural “translation” in the banking industry. Project leader, enthusiastic communicator, and community activist. I have 10 years of experience as a Hyperion Essbase and Hyperion Plann...

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Citibanamex

Digital Banking Strategy

Cryptocurrency is a very interesting concept but there is the nonexistent regulation aspect of it that portrays different risks about them: First, there is no real value supporting the coin besides speculation so if things go wrong, who is responsible? W

Cryptocurrencies are still more investments than way to pay, but their mainstream acceptability continues to grow, proper regulation will follow

Cryptocurrencies more investment way pay bitcoin regulation

Citibanamex

Assistant Vicepresident

• Developed predictive model with ATM channel heads and operations to reduce device errors and increase service level and transactional volume.

• Develop strategies for specific segments of our customers based on analytics, particularly women and microenterprises.

• Coordinate efforts to centralize main KPI for all digital channels and develop dashboards for business heads and managing directors. Oversee team of five and negotiate with each channel MIS criteria, time, and format deliveries.

• Developed business plan for the release of Citi Banamex Wallet, presented to ask for funding and resources to global HQ.

• Responsible for Mexico Country Planning 2017. Exposed differences between Mexico and US demographics and Internet use to negotiate ongoing plan based on customer segmentation.

• Digital Business Contact for Mexico in a data source global project managed from New York HQ. Served as Relationship Manager between global and local teams. Business translator between channel heads and technology teams.