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Melody Ma

Melody Ma

Product Marketing Manager

Vancouver, Canada

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Moneris Solutions

Gift & Loyalty Product Marketing Manager

I am a Product Marketing Manager for Gift (stored-value) and Loyalty products at Moneris Solutions Corporation, Canada’s largest payment processor. This product area is responsible for hosting private-label gift and loyalty card and associated services to Moneris’ nationwide client base. I am responsible for:
• managing the product roadmaps, innovation strategy, marketing and sales plans
• managing profit and loss for gift and loyalty products
• consulting and presenting to major accounts
• working with cross-functional teams including technical development, marketing, support and project management
• writing requirements and use cases for product development
• developing integrated online and offline marketing and sales campaigns, such as webinars, direct mail-outs, email campaigns, sales contests and more
• training and supporting various large direct and indirect sales channels
• managing a Marketing Associate on a project basis

Major Accomplishments
• Increased loyalty product revenue by over a triple-digit percentage within a year through various initiatives to improve product capabilities, value proposition, market awareness, and sales force training and motivation
• Brought two new product packages to market for small and medium businesses
• Launched a sophisticated new online loyalty analytics system using the Agile project management methodology
• Consulted national corporations with over 150 locations regarding their needs and challenges in loyalty marketing and technology
• Created new marketing brochures, training, and product instruction guides for merchants
• Coordinated roadmaps and packaging to merge with existing product lines, such as payment processing services and stored-value card hosting

Career medium 01
Career
Career medium 01

Moneris Solutions

Marketing Specialist

Peformed various marketing, product and project management duties in Gift, Loyalty and Giftceritificates.ca, including the following accomplishments:

• Collaborated with a cross-campus and cross-functional team to re-launch the Moneris Small Business Loyalty program by implementing new pricing structures, processes and software tools.
• Performed product training for sales channels, which yield significant positive change in sales motivation and results.
• Drove product innovation which resulted in a new product development project placement on the 2010 roadmap.
• Participated and assisted in a tradeshow and sales presentations to top national accounts with Moneris’ national account managers and Giftcertificates.ca’s Sales Director.
• Designed and produced all marketing collateral and communications material for Gift Card personalization product.
• Successfully re-launched new Welcome Package collateral designs for the Moneris Small Business Gift product.
• Initiated an internship program in accordance with Moneris’ HR department and recruited a marketing specialist.
• Reviewed and reorganized the marketing department’s expense reporting system which resulted in implementation of new processes to control departmental expenses.
• Performed comprehensive competitive pricing analysis for Giftcertificates.ca.
• Performed various marketing communications projects for all Gift, Loyalty and Giftcertificates.ca products including a Globe and Mail insert print ad and radio advertisement.

Career

Moneris Solutions

Loyalty Product Marketing Manager

Cornell University - S.C. Johnson Graduate School of Management

Marketing Strategy Certificate, Marketing

The University of British Columbia

Bachelor of Medical Laboratory Sciences, Medicine