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Melody Ma

Melody Ma

Product Marketing Manager

Vancouver, Canada


Moneris Solutions

Gift & Loyalty Product Marketing Manager

I am a Product Marketing Manager for Gift (stored-value) and Loyalty products at Moneris Solutions Corporation, Canada’s largest payment processor. This product area is responsible for hosting private-label gift and loyalty card and associated services to Moneris’ nationwide client base. I am responsible for:
• managing the product roadmaps, innovation strategy, marketing and sales plans
• managing profit and loss for gift and loyalty products
• consulting and presenting to major accounts
• working with cross-functional teams including technical development, marketing, support and project management
• writing requirements and use cases for product development
• developing integrated online and offline marketing and sales campaigns, such as webinars, direct mail-outs, email campaigns, sales contests and more
• training and supporting various large direct and indirect sales channels
• managing a Marketing Associate on a project basis

Major Accomplishments
• Increased loyalty product revenue by over a triple-digit percentage within a year through various initiatives to improve product capabilities, value proposition, market awareness, and sales force training and motivation
• Brought two new product packages to market for small and medium businesses
• Launched a sophisticated new online loyalty analytics system using the Agile project management methodology
• Consulted national corporations with over 150 locations regarding their needs and challenges in loyalty marketing and technology
• Created new marketing brochures, training, and product instruction guides for merchants
• Coordinated roadmaps and packaging to merge with existing product lines, such as payment processing services and stored-value card hosting

Career medium 01
Career medium 01

Moneris Solutions

Marketing Specialist

Peformed various marketing, product and project management duties in Gift, Loyalty and, including the following accomplishments:

• Collaborated with a cross-campus and cross-functional team to re-launch the Moneris Small Business Loyalty program by implementing new pricing structures, processes and software tools.
• Performed product training for sales channels, which yield significant positive change in sales motivation and results.
• Drove product innovation which resulted in a new product development project placement on the 2010 roadmap.
• Participated and assisted in a tradeshow and sales presentations to top national accounts with Moneris’ national account managers and’s Sales Director.
• Designed and produced all marketing collateral and communications material for Gift Card personalization product.
• Successfully re-launched new Welcome Package collateral designs for the Moneris Small Business Gift product.
• Initiated an internship program in accordance with Moneris’ HR department and recruited a marketing specialist.
• Reviewed and reorganized the marketing department’s expense reporting system which resulted in implementation of new processes to control departmental expenses.
• Performed comprehensive competitive pricing analysis for
• Performed various marketing communications projects for all Gift, Loyalty and products including a Globe and Mail insert print ad and radio advertisement.


Moneris Solutions

Loyalty Product Marketing Manager

Cornell University - S.C. Johnson Graduate School of Management

Marketing Strategy Certificate, Marketing

The University of British Columbia

Bachelor of Medical Laboratory Sciences, Medicine