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Melody Gambino

Melody Gambino

Director of Marketing

AdTheorent™

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AdTheorent™

Director of Marketing

Career medium 04

TargetSpot

Marketing Manager

Created and implemented a cohesive and effective social media strategy that covers all major channels, managing day to day posts, voice of company, and overall look and feel
Collaborated with several partners to create sample custom solutions that could live on our site or social channels
Researched and wrote daily emails, tweets, and postings summarizing industry news, competitor activity, and company developments to be used as a sales tool and educate the staff on the state of the internet radio community
Planned and executed events on a national, industry, local, agency, and team level; including participation in AdWeek, Digital Hollywood, ThinkLA, New Music Seminar, etc.
Managed company resources and budgets and developed strong vendor relationships in order to maximize the ROI on all agency outreach events
Conducted thorough research continuously to identify new opportunities, activities, and venues for bringing innovation to events
Developed and designed new company communications and sales collateral, including whitepapers, press releases, one-sheets, premiums, and website development
Maintained a semi-monthly newsletter that shared industry news, research, and TargetSpot updates to over 2K industry and agency readers

Career

HealthCentral

Marketing Manager

Conducted and presented weekly competitor site research to better identify our strengths and opportunities for growth in the digital publishing market place
Developed and maintained a sales resource library of audience intelligence, vertical site traffic, competitive insights, product launch, and sales materials
Collaborated with the Art Director on all new sales materials including collateral, logo changes, and sell sheets
Implemented style guidelines for all internal and external presentations, including fonts, colors, and layout
Coordinated and hosted client and conference events including entertainment, speaking engagements, trade shows, and industry conferences
Championed the importance of the online health arena by crafting the market positioning to bring the HealthCentral story to life for both internal and external clients
Worked closely with product, content, and custom program teams to ensure that the HealthCentral network met market and audience needs, drive awareness, and ad engagement
Together with the PR team, built a strong, visible social media presence and developed concepts with viral potential using research from social media measurement tools

Career medium 05
Career
Career medium 05

Meyer & Associates Marketing Communications

Communications Manager

Performed ongoing customer/market research and demographic profiling to identify and capitalize on the unmet market needs ahead of the curve
Acted as sole liaison for the American Express Fine Hotels and Resorts Directory, communicating daily with 700 property Marketing Executives to fulfill copy and imaging requirements
Developed and implemented processes throughout the Fine Hotels and Resorts project to ensure successful succession planning and maximize efficiency
Consulted with agency team members on copy and design of direct mail campaigns, flyers, brochures, etc for Azamara Cruises and The Well Traveled Life
Created a web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for account reps
Communicated with copy editors, copy writers, account management staff, graphic designers, and the Art Director to maintain transparency throughout the project and manage shifting priorities
Worked with brand teams to develop, coordinate and execute multi-brand promotional programs for travel focused advertising within targeted North America and Asian markets
Directed production and distribution of all corporate sales communication vehicles including product information, incentive programs, newsletters, direct mail, sales meetings, and all sales training, reference, and operations manuals

Career

Travelers

Knowledge Management Specialist

Assisted the development of a new organization within Business Insurance Operations, Knowledge Management, taking a leadership role in marketing, communication and information storage strategy
Developed and implemented marketing strategies for concepts and tools , Proof of Concepts for Knowledge Management tools including: a Communications Bulletin Database, Information and Procedures Matrix in Lotus Notes, a Business Insurance Content Repository designed in-house, Brainshark to market new products and initiatives, and Camtasia to capture tacit knowledge
Created and executed comprehensive transition plans based on prior work inventory to ensure efficiency and a seamless evolution
Led a strategy team for an agent marketing tool, acting as a liaison for applications within the tool, and agents gaining access; worked with an enterprise level project team to increase visibility of the tool and brainstorm and execute creative marketing to benefit increase tool usage, including Print Suppression, a "Go Green" initiative
Coordinated, planned, and executed events and conferences for Business Insurance, United Way, Juvenile Diabetes Research Foundation, and on the smaller department level

Career medium 06
Career
Career medium 06

Travelers

Project Manager

Supported National Accounts Field office team made of 102, including Operations Directors, Operations Managers, and Account Managers
Subject Matter Resource for Workers Compensation, Terrorism, Coverage Overview Exhibit, Project Manager Database, Information and Procedures Matrix, and Experience Modifications
Played a key role in Enterprise Loss Sensitive (ELS) rollout, on the Business Readiness team including: Identifying and verifying all future and current users, training strategy, storyboard pilots, feedback analysis, and distribution lists for communications and security purposes
Established a cohesive relationship between Policy Services, Marketing, and Operations for all projects and initiatives assigned, including the Training & Development Continuum, WC initiatives and training, and the Communications Database
Rolled out Rightfax and collaborated on procedures for National Accounts, and included implementation follow up
Coordinated and facilitated AM Meet Your Business Partners, OM Training, and various tours and training events

Career

Wal-Mart

Operations Manager

Made purchasing decisions based on item performance analysis, leading to a steady increase in sales in seasonal and apparel departments
Assist buyers in achieving sales and margin goals by identifying sales trends and managing store inventory levels
Completed profit/loss statements and purchase recap reports for each department, merchandise area, and total store. Use report explanations at District meetings to show strengths and weaknesses
Headed up the Risk Control team and decreased associate accidents by over 50%, using report trend analysis to locate trouble locations and times
Kept 350 associates and business offices in adherence to state, federal, and home office regulations for compliance issues with OSHA, minor violations, and consumer protection as acting Store Manager

Career medium 04
Career

Johnson and Wales University

B.S., Fashion Merchandising, Retail Marketing

Johnson and Wales University

Bachelor, Retail Marketing and Management

Howell Cheney RVTS

CAD Certificate, Drafting and Design Technology/Technician, General