Melody Darlene Hernandez
Celebrity Digital Director
Digital Media Management
Los Angeles, CA
Editorial Director at Digital Media Management; managing the digital presence, content creation, strategy, digital marketing, and brand management for influencers and their brands. My portfolio includes Vanessa Hudgens, Felicity Huffman, Naya Rivera, Ashley Benson, Elizabeth Banks, Dianna Agron, Taye Diggs, Kelly Rowland, Th...
I'm living it.
Digital Media Management
December 2011 — Present
Editorial Director to Dianna Agron's art/music website YouMeAndCharlie.com; Felicity Huffman's website for women, WhatTheFlicka.com (Time Magazine's Top 50 Sites of 2013, Forbes' Top 100 Sites For Women - 2013 & 2012, and Forbes' Top TEN Parenting Sites, 2012); Shawn Johnson's health/fitness site, TheBodyDepartment.com; Harry Shum's tech/fashion site, TenthAndFourth.com; and talent sites: Vanessa Hudgens' vanessahudgens.tumblr.com; Naya Rivera's nayarivera.com. I work closely with each client on content creation, strategy, digital marketing, and brand management that aligns with each talent's vision and goals. Team work makes the dream work so I oversee and lead an editorial team of talented digital managers.
DM2 also manages social integration for live events. I was Kelly Rowland's Digital Producer for her Oscar's Red Carpet hosting of the 2013 Academy Awards and was the Talent Digital Manager for the 2013 Billboard Awards, both with Don Mischer Productions.
Skills: Project Management, creative direction, branding, digital strategy & development, marketing, brand integration, content creation, copywriting, editing, campaign creation and management, new media, paid media, photoshop, illustrator, typography, jill-of-all trades, self proclaimed "innanet gangsta."
My personality and writing skills allow me to capture and create a voice for influential figures and brands. There is no one-dimensional definition for what I do. I understand the internet and I understand it really damn well... more than that, I understand the user and that's key. Holler.
*Previously held title: Senior Digital Manager
Digital Manager to Vanessa Hudgens, Felicity Huffman, Naya Rivera, Ashley Benson, Dianna Agron, and Taye Diggs & his children's book Chocolate Me; creating and achieving successful campaigns and digital initiatives.
JBC Global Media
Events & Public Relations Consultant
January 2010 — January 2012
Private consultant for events, digital marketing, & public relations initiatives.
C'est La Vie | www.thisislavie.com
Los Angeles Editor / Public Relations Director
January 2008 — January 2012
C’est La Vie is a fashion, lifestyle, and entertainment website that caters to today’s youth driven counter culture. The focus of the site is to provide readers with the latest in street culture, high fashion, music, and creativity from around the globe. With my strong oral communication skills, I have the ability to represent the brand with integrity, inclusiveness, and personal dynamic.
- Achieved successful marketing objectives utilizing social media platforms including Twitter, Facebook, Tumblr, WordPress, YouTube, Vimeo, Flickr, etc.
- Developed and maintained productive industry relationships in fashion, music, entertainment, beauty, and hospitality.
- Produced editorial content and features
- Experience with HTML, SEO strategies, Copy Editing, and Photoshop.
- Project Management -- organized, styled, and directed all Los Angeles based photoshoots and editorials.
- Organized/arranged artist interviews, features, and contests/giveaways.
- Tastemaker outreach; strong relationships with notable tastemakers on both the west & east coast.
- As the Los Angeles Editor, I made myself available to other media outlets for appearances, interviews, etc. to help build the image of the CLV brand as a respected source.
February 2011 — October 2011
Fashion PR ninja.
Fashion Assistant for Lucky Magazine
January 2010 — March 2011
Freelance Assistant to Lucky Magazine Creative Director, Andrea Linett, with wardrobe and styling on Los Angeles based photoshoots.
Anderson Group Public Relations
Junior Account Executive
January 2010 — January 2011
Entertainment Public Relations
Public Relations Coordinator and Executive Assistant
January 2007 — October 2009
John F. Perry (Executive Producer)
April 2003 — August 2007
John F. Perry - executive producer of Buffy the Vampire Slayer, Lincoln Heights, et al.
University of California, Santa Cruz
B.A., Sociology, emphasis in Popular Culture