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Melissa Wusaty

Melissa Wusaty

Digital Content Manager & Copywriter

Oliver Marketing UK

London, United Kingdom

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Oliver Marketing UK

Digital Content Manager & Copywriter

Manage the development and publishing of all content (copy, image, motion) across giffgaff.com
Responsible for managing the giffgaff tone of voice on/offline
Perform content audits and user journey evaluations to improve online experience/decrease dropout
Research and present strategies to improve giffgaff.com
Develop project-based content strategies
Stakeholder management
Content lead for handset proposition (launched Nov 2013)
Optimize healthy life-cycle of content through multiple channels
Gather statistical data of online activities via Google Analytics and AB testing
Work in tandem with optimization, ppc and affiliate marketing managers to drive conversion
Develop landing/holding pages with design department
Coordinate marketing with front/backend departments
File account reports including financial data to Oliver Marketing
Account management and growth
Project-specific copy for Starbucks UK

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Brand + Commercial

Contributing Editor

Brand + Commercial is a strategic industry resource delving into the commercial barriers, opportunities and developments within the fashion sector. Drawing on the perspectives of industry contributors, the publication seeks to address common concerns that brands face.

Career

Izmaylova

Content Manager

Izmaylova London is a contemporary ready-to-wear label known for its impeccable dresses for day and night. Proud of its made-to-measure roots, the company was built upon the values of time-honoured craftsmanship, developing its collections around the principal of timelessness each season.

Established content department and operation procedures
Created company brand manual
Trained and managed content assistant
Reviewed and signed-off all online published content
Wrote daily blog
Developed outbound sales and marketing materials (e-newsletters, campaign collateral, collection kits)
Planned and executed key product stories via e-commerce with merchandising / marketing teams
Established seasonal content calendar
Maximized existing assets and planned additional requirements within financial budget
Lead cross-department projects (launched social media, online magazine and e-commerce platforms December 2012)
Secured strategic partnerships (bloggers) and publicity (magazines)
Brought an energetic, approachable and encouraging management style to company

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Conglomerate Magazine Canada

Editor in Chief

Conglomerate Magazine is a bi-annual trade publication and digital resource developed to connect top emerging fashion designers with international buyers, subsequently increasing trade between foreign markets.

AWARDED > Best Editorial Direction, Applied Arts Magazine 2010
Planned yearly editorial calendar including supplements, special sections and recurring content
Established operational efficiency and dynamism to editorial processes
Managed and supported talented team of journalists, freelancers and creatives
Initiated all recruiting processes and decisions for the editorial arm of the business
Maintained journalistic standards and enforced code of ethics
Enforced strict submission deadlines
Conducted weekly editorial meetings
Edited all published work and issue mock-ups
Refined company's reputation as a leading industry resource regarding top emerging design talent
Increased trade between foreign markets through magazine circulation
Generated resources and revenue through sales, advertisement and strategic partnerships
Attended regular budget and board meetings
Managed extensive professional network
Acted as company spokesperson
Frequent travel

Career

London College of Fashion

PgCert, Luxury Brand Management and Product Development

London College of Fashion

Master of Arts (MA), History and Culture of Fashion

The University of Calgary

Bachelor of Arts (BA), English Literature and Film Studies