January 2012 — Present
Marketing & Communications
Copywriting and Marketing Coordination
Versatile copywriting, strategy, and marketing planning for proposals, marketing plans, pitch decks, case studies, retail sell sheets, events, videos, websites, social media, SEO, endorser bios, sales collateral, briefs, and campaigns.
• Oversee strategic marketing plans and envision attractive content for branding, corporate communications, and project scope encompassing sales, events, and search engine optimization.
• Develop and execute external marketing collateral for CPG direct clients, media agencies, and non-profits in collaboration with sales force and business partners.
• Create and launch staff-wide curriculum development programs improving technology and skills training, e-learning, presentation development, and marketing content.