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Melissa Roberts

Melissa Roberts

Marketing Director

Enterprise Center of Johnson County

Overland Park, KS

Public affairs and strategic communications professional, community builder, social media and content marketer

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1 Million Cups

Community Organizer

Volunteered to serve on a team that organizes the Kauffman Foundation's weekly 1 Million Cups program. Drove internal efforts to reach more diverse audiences and attract more diverse presenters. Served as the voice of @1MillionCupsKC and the national brand, @1MillionCups, and oversaw creation of a blog and newsletter.

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Free State Strategy Group, LLC

President

Owned and operated a boutique public affairs, lobbying and public relations firm. Served a variety of clients in the telecom, tech, entrepreneurial, startup and advocacy communities. Victories on behalf of clients include: helping an advocacy organization grow from anonymity to major player status in the KC tech community, successfully advancing state legislation in KS and MO, scaling a KC-based educational program to serve 24 U.S. cities in less than 12 months.

Career

The Coterie Theatre

Director of Marketing and Public Relations

Managed the re-branding process and daily marketing/media outreach operations for an established, non-profit theatre and educational organization. Responsible for the production of all printed and digital collateral materials--ranging from programs and posters to educational offering brochures and website copy--for the organization. Served as primary on-the-record contact for local and national media and responsible for the promotion and sales of all main stage programs. Managed teams of outside consultants and a board committee dedicated to the successful re-branding of a cornerstone of the KC arts community.

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DCI Group, LLC

Account Manager

Managed public affairs and corporate social responsibility campaigns for Fortune 50 clients on the national scale. Responsible for daily management of field teams in all 50 states to execute a community outreach and public education initiative for a telecom industry client. Created initial strategic communications, outreach, advertising and budget plans for a client's high-visibility, industry-leading CSR initiative.

Career

Committee to Elect Eileen Donoghue

Campaign Manager

Managed strategic planning and daily operations on a winning State Senate campaign. Raised over $200,000 to fund the campaign and managed a staff of 5, plus outside consultants.

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Massachusetts Women's Political Caucus

Program Coordinator

Managed MWPC PAC fundraising, board relations and the 2010 state legislative cycle strategy that led to a 96% win rate for MWPC-endorsed candidates. Led the first state-wide assessment of female local elected and appointed officials, laying the groundwork for a successful, ongoing candidate recruitment program.

Career

John Connolly and Ayanna Pressley for Boston City Council At-Large

Field Director

Managed volunteer recruitment and voter outreach efforts in campaigns that unseated a Boston incumbent for the first time in 20 years and elected the first woman of color to the council.

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Boston College

History