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Melissa Munson

Melissa Munson

Sr. Marketing and Merchandising Manager, Global eCommerce

5.11 Tactical

Orange County, California Area, us

Melissa is a trust leader who places high value in personal growth and development. She leads through her vision of what is best for others and the organization. Melissa is creatively inspired and thrives off of ideation and working with a close knit team to execute a bigger vision. Melissa contributes value by working with i...

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5.11 Tactical

Sr. Marketing and Merchandising Manager, Global eCommerce

As the E-commerce Sr. Marketing and Merchandising Manager I work with a team of creatives, marketers and merchandisers to execute all digital marketing programs as well as pricing and product strategies for the global 5.11 business online.

∙ Increased revenue 15% year over year for 4 years
∙ Architect and oversee Global online marketing programs to meet quarterly and yearly revenue targets
∙ Oversee implementation of new technology including eCommerce Magento re-platform and upgrades
∙ Create and manage the merchandising strategy for all website properties
∙ Monitoring and tracking budgets for campaigns and vendors
∙ Partnering with Sales and Marketing to improve brand awareness and engagement
∙ Analyze and track metrics for campaign ROI
∙ Work closely with designers for creative direction
∙ Strategizing on go to market strategy for new product launches
∙ Creating robust vale propositions for customer segments
∙ Manage B2C E-Mail marketing strategy globally

5.11 Tactical's website featured in Forbes this weekend. Very proud to work for a great brand and with an A+ team.

Rewardstream recently featured an article on how entrepreneurs can take a new e-commerce business to the $1 million mark, which included case studies on businesses that achieved success through specific, growth-oriented tactics. The entrepreneurs’...

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Central Michigan University