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Melissa LaFrance

Melissa LaFrance

Director of Marketing

Digilant

Boston, Other

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Digilant

Director of Marketing

Responsible for brand strategy and awareness. Manage international teams to ensure that message is consistent in all markets.

Career medium 05

Digilant

Marketing Manager

Created company-wide marketing communications for the United States, Brazil, Mexico, Netherlands, Spain and United Kingdom including product FAQs, media kits, case studies, press releases and other sales materials. Responsible for analyst relations, website development and social media pages. Coordinated 100+ speaking engagements for C-level management at leading digital advertising events and managed all print, digital, SEO/SEM and email marketing campaigns. Sourced new vendors and negotiated contracts for service. Managed $900,000 budget spanning across six countries and four currencies.

Career

PTC

Inside Sales Account Manager

Achieved personal quota while supporting 13 field representatives across two territories. Obtained highest training sales on the inside sales team during second quarter with the company and was awarded for driving client participation in new product demonstrations.

Career medium 05
Career
Career medium 01

Jack in the Box Inc.

Assistant Merchandising Manager

Merchandising manager for kid's meals, Jack Cash, salads, all regional marketing projects and coupons. Responsible for product photoshoots and developing the Local Regional Marketing (LRM) web portal to support franchisees during execution of local restaurant promotions. LRM was awarded internally and recognized with the Applied Technology Award from QSR Magazine. Managed all POP field communications to restaurant management for 16 states and over 2,000 locations. Served as a key player during the $2MM new uniform roll-out.

Career

San Diego State University-California State University

BA, Marketing Communications

University of Oxford

International Politics study abroad programme