January 2015 — Present
•Organized, planned and executed retail crew drives to increase sales by 30% and add over 100 facings in key accounts.
•Launched and developed marketing field strategy for Orlando market.
•Acted as liaison and supported between local sales team to increase sales by 40% in local market.
•Tracked and analyzed data to measure efficiency and ROI, produced frequent recaps to highlight successes and big wins; successfully managed budget compliance.
•Became the face of the brand that infuses and inspires the community and our local partners to embody the brand’s lifestyle; led to growth of social media by 60% in the first quarter.
•Developed community relations’ strategy involving charitable giving, in-kind donations and in-store special events.
•Leveraged relationships and partnerships with local key events and influencers to support brand objectives.
•Enhanced the brand by securing event sponsorships, co-branding opportunities and involvement in community initiatives.