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Melissa Garcia

Melissa Garcia

Team Lead

Suja Juice

Los Angeles, CA

I am a experiential field marketer who is passionate about creating and executing campaigns, events and activities that engage and connect consumers directly with brands. Experienced in multi-cultural branding, I possess practical knowledge in corporate and emerging brands. I apply strong planning and creative ideas t...

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Suja Juice

Team Lead

•Organized, planned and executed retail crew drives to increase sales by 30% and add over 100 facings in key accounts.
•Launched and developed marketing field strategy for Orlando market.
•Acted as liaison and supported between local sales team to increase sales by 40% in local market.
•Tracked and analyzed data to measure efficiency and ROI, produced frequent recaps to highlight successes and big wins; successfully managed budget compliance.
•Became the face of the brand that infuses and inspires the community and our local partners to embody the brand’s lifestyle; led to growth of social media by 60% in the first quarter.
•Developed community relations’ strategy involving charitable giving, in-kind donations and in-store special events.
•Leveraged relationships and partnerships with local key events and influencers to support brand objectives.
•Enhanced the brand by securing event sponsorships, co-branding opportunities and involvement in community initiatives.

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Career

Florida International University

Bachelors in Arts , Psychology Minor - Public Relations

Combing the science of why the human mind makes decisions with the art of executing strategic communication that builds mutually beneficial relationships between organizations and their publics is the reason why i chose my major and minor.

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Education