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Melissa Ariganello

Melissa Ariganello

Graduate Student

Strategic Public Relations, USC

Los Angeles

I am a digital storyteller, specializing in blogging and content creation. I like to tweet, pin & 'gram. I help brands tell their stories and engage with audiences through social media marketing and public relations.

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Writing
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6 Reasons To Fly With Virgin America

Blog post for a class assignment ›

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How To Celebrate World Nutella Day

Blog post for class assignment ›

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Why Every PR Student Should Blog

Blog post for TriSight Communications ›

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How To Network Online With Twitter

Blog post for TriSight Communications ›

Multimedia
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Media Kit for Creatives Club

Class assignment ›

The Center on Philanthropy and Public Policy

Communications Assistant

Assists The Center with several communications-related projects, including but not limited to: migrating and updating The Center's website, helping to maintain its communications data base, assisting with a range of Center events and other related communications and marketing duties (social media).

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Career
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McCluskey International

Public Relations Intern

Researched travel trends relating to the UK market. Drafted a blog which was loaded onto the McCluskey International website. Researched and drafted client press releases. Updated the media database with relevant journalist's contact details. Attended client events and helped to manage media RSVP lists. Creatively thought of social media posts for the McCluskey International and client digital platforms.

Career

MBucher Consulting

Marketing Assistant

Assisted and managed various social media platforms for clients. Includes Facebook, Twitter, Pinterest, and Google+. Found shareable content, generated new followers, and engaged and interacted with influencers. Monitored and participated in online conversations to build brand awareness for clients. Researched and developed content for blogs. Designed and created branded graphics for clients.

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Career
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Magazine Association of BC

Marketing and Conference Planning Intern

Planned and promoted the BCALME 2012 Conference and Magazines West 2012 Conference. Contacted speakers, booked event spaces, ordered AV equipment, prepared name‐tags and registration lists. Created promotional material for events – brochures, logo and email campaigns. Developed a marketing plan for the association. Updated and created content for website/blog, newsletter and social media platforms. Managed member magazines database and library. Conducted street interviews for video project. Updated content and photos for Magazine Directory 2012.

Career
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University of Southern California

Master of Arts, Strategic Public Relations

GPA 4.0 |
VP of Internal Relations for TriSight Communications

Education
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Langara College

Bachelor of Business Administration, Marketing Management

GPA 3.72 |
Operations Management Scholarship |
Event Management Scholarship |
Marketing Management Scholarship |
President's Medal for Academic Excellence and Community Service

Education