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Melanie Linehan

Melanie Linehan

Founder

animal behavior

Los Angeles, Other

Founder @animalbehavior, Growth Marketer

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Animal Behavior

Founder, CEO

Inspired by nature to protect nature, we are a sustainable, locally produced and socially responsible women's clothing line. #followyourinstinct

The ones who are crazy enough to think they can change the world, are the ones that do.

Quarterly Co.

Growth and Marketing Director

Reporting directly to the CRO as a key member of the leadership team, I managed our growth and marketing initiatives, including but not limited to the following;
- Acted as in-house Creative Director and brand steward, guiding marketing manager, design team, and product photographer to create refreshed organic and paid brand creative, global campaign concepts and seasonal product stories.
- Coached and mentored two direct reports to develop and optimize brand voice and organic marketing efforts, resulting in a complete revamp of creative, social and email strategies. Turned email into a true marketing channel, with 200% growth of subscribers and 70+% increase in conversions. Increased our social followers, engagement and conversions; Facebook; up 76%, Twitter; up 29%, Instagram; up 119%.
- Grew our audience over 50% since August, and more than doubled our quarterly sales goal in Q4.
- Evaluated previous marketing efforts to develop new paid acquisition strategies resulting in 440+% ROI.
- Managed our external PR, SEO and paid marketing consultants to plan, execute and optimize marketing efforts and budgets including Facebook, affiliate, SEM and retargeting.

Academy of Art University

MFA, Continued Studies, Account Planning and Fashion/Apparel Design

Art Institutes International Minnesota

Bachelor of Science, Advertising, Art Direction and Brand Strategy