Account Director (Digital Focus)
March 2012 — Present
•Creating and implement strategic account plans to enhance business growth.
•Manage forecasting and finances for each account, including monthly billing
•Develop rapport with key customers to increase volume of business.
•Identify opportunities for client / account growth and develop strategies to provide clients with a solution to address these needs.
•Developing marketing plans and communication solutions to achieve client objectives.
•Initiating and being pro-active in new ideas/concepts that will assist in achieving client objectives and new business prospects/opportunities
•Develop business strategies based on customer insights and business analyses.
•Coordinate with clients and broader management team to develop business account plan.
•Assist in strategic account management and direction activities.
•Oversea'ing daily account activities and management by the account management team, assisting the team to resolve any queries or potential areas of conflict with the client
Digital Strategy & Campaign Planning
•Analysis of the client’s current digital landscape, understanding and usage to develop appropriate short-term and long-term plans for digital migration.
•Reviewing the client’s target audience, developing insights based on industry standards and information, to ensure the appropriate channels; messaging and platforms are used.
•Developing communication strategies based on the offering’s emotional and functional benefits; core value proposition and target audience insights.
•Keeping abreast with the latest digital trends and international campaigns, to provide client with innovative solutions which meet their business needs.
•Provide clients and internal teams with trends; information and inspiring insight into the new use of digital marketing and mediums.
•Implementation of various digital campaigns and elements required by client from complete website development to bought-media advertising requirements.