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Meghann Goddard

Meghann Goddard

Assistant Director of Alumni Relations

Queens University of Charlotte

Charlotte, NC

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Most of my communication industry knowledge has thus far been concentrated mainly around alumni and public relations. I'm hoping to further expand my knowledge and gain more insight into the event planning, program management and corporate communication world. I am highly interested in transitioning from higher education to a...

Queens University of Charlotte

Assistant Director of Alumni Relations and Special Events Coordinator

• Coordinated all logistics with internal and external campus partners for Presidential, donor and constituent events to ensure success and overall upper management satisfaction
• Supported major Alumni and Donor Relations programs, with attendee counts of up to 350, including Reunion Weekend, Homecoming, Chapter Events, Alumni Association Board meetings, Scholars Luncheon, Royal Society Dinner and Ministrare Reception
• Created fresh and relevant content for all alumni association social media accounts and maintained a monthly social media plan, which resulted in a growth of 1,200 Facebook likes and 650 Twitter followers
• Managed, created and edited web content through Ingeniux and NetCommunity software
• Created and edited content for the Queens Magazine and the Alumni E-Newsletter
• Built and maintained productive relationships with Queens alumni and friends by offering exceptional customer service
• Engaged a 15,000+ alumni population and increased the annual participation rate through exceptional programming

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Norwich University

Assistant Director of Class Relations

• Served as liaison for approximately 25 assigned class agents and alumni volunteers
• Participated in the planning and organizing of upcoming reunions for 5 assigned classes
• Participated in successful fundraising efforts in collaboration with the Director to establish dollar and participation goals for annual and reunion gifts
• Developed effective class volunteer succession and recognition plans
• Participated in certain technical aspects of all class web pages housed on the Norwich University Exchange online site

Career

MSL Group

Consumer Relations Intern

• Helped plan and execute worldwide launch of McDonald's Real-Fruit Smoothies with experiential events reaching more than 50,000 consumers at the Peachtree Road Race in Atlanta
• Prepared media lists, fact sheets, press releases and media alerts based on client needs
• Researched new business opportunities
• Monitored and reported media coverage for Best Buy phone launches and celebrity appearances
• Managed social media sites to deliver analytics to client such as Carter’s
• Proactively pitched newsworthy stories to the media for clients such as Big Brothers Big Sisters of Metro Atlanta and Ciba Vision
• Attended brainstorm meetings for product launches and special events for clients such as McDonalds, Best Buy and Coca-Cola
• Conducted product research for Best Buy and Coca-Cola
• 1 of 3 interns chosen from a pool of 15 candidates

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French West Vaughan

Intern

• Worked under FWV’s Executive Vice President to create and execute a First-Annual Fashion Show as a marketing initiative for The Mint Restaurant in downtown Raleigh, NC
• Established relationships with new clients for new business opportunities
• Attended brainstorming meetings and reported meeting highlights to clients
• Wrote press releases and news articles for clients
• Created Jazz Walk logo for a client event in downtown Raleigh

Career

Queens University of Charlotte

MA, Communication

University of North Carolina at Pembroke

BA, Mass Communication - Public Relations