Marketing & Business Development Strategist
March 2014 — Present
Lift1428 is a marketing and communications company devoted to the healthcare space. We help hospitals and healthcare organizations co-create health and wellbeing within the communities they serve by developing impactful marketing programs in the form of custom magazines (print & digital), direct marketing, and experience-based communication programing. LIFT specializes in the development of custom content and marketing programs designed to engage and activate audiences or individuals to take some form of action toward personal wellbeing, better clinical outcomes, and/or strong business results.
At LIFT we believe that marketing & communication functions are inextricably tied to the patient experience, and to that end we help our clients nurture and grow what we refer to as Share of Experience® by designing and building tools intended to engage the communities they serve in important and impactful conversation about health, wellness, and personal behavior. For hospitals, our work tends to focus on four key audiences—clinical staff; caregivers; patients and their families; and, the community a hospital serves.
We support hospitals and health systems in defining, educating, attracting, and influencing these key audiences to drive important organizational objectives around 5 key dimensions of marketing strategy—Awareness, Engagement, Activation, Acquisition, and Retention.Our clients come to us because we understand the spaces where they operate—they hire us because we have significant historical perspective and a point of view that offers a distinct advantage when planning for the future.
Every member of the LIFT Network understands the healthcare space. Our team is comprised of an impressive array of professionals who bring a powerful capability to the organizations we partner with. We rise to the challenge of working in the largest and most disrupted industry in the world by creating impactful and relevant solutions.