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Megan Nickerson

Megan Nickerson

Account Management Intern

Bergman Group

New York, NY

I am a senior at the University of Richmond with a major in Business Administration, concentrating in Marketing, and a minor in Italian. I built on my foundation of analytical skills while interning at Altria in Brand Management, but I want to see what life is like on the other side of the Client-Agency relationship. T...

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Skills
Website Management Project Management Leadership Presentation Creation and Design (Keynote, PowerPoint) Digital Advertising Traditional (broadcast and print) Advertising
Interests

Advertising Marketing Brands Strategy People

Marketing executive at Maserati in Italy.
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mcgarrybowen

Assistant Account Executive

Work across multiple Marriott Hotels accounts, including Courtyard and Marriott Rewards, to manage projects, finances, and daily tasks
Lead ongoing Marriott competitive insights for the team, involving the 2014 Competitive Review for Marriott Hotel brands, by managing superiors on internal team and collaborating with the partner media agency
Manage continuing responsive website updates, involving new page designs, page development, and launch
Lead creation and development of rich media and flash digital banners, from creative concept to final production by managing creatives, client, and vendors
Assisted creation of new strategic positioning and brand identity for Courtyard by working with multi-functional agency teams and client, from brief to final implementation
Aided in launch of national brand campaign including broadcast TV and digital extensions (i.e.; content partners, digital banners)

Career

Bergman Group

Account Management Intern

Collaborated with clients and creative team to implement digital and print advertising campaigns
Managed digital campaigns for CCWA/GR GATE client by directing media buying and creative teams
Coordinated TV media for Kramer Consumer Healthcare by working with media buying and creative teams
Improved key organizational and communication skills by working with multiple clients and various teams

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Career
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Altria

Brand Management Intern, USSTB, Skoal

Determined competitive landscape in various trade classes and recommended new distribution and promotional strategies for Skoal brand
Created awareness of a distribution channel gap which led to improved company research on the issue
Worked weekly with multiple advertising agencies in Brand Management meetings
Heavily utilized Excel and the company database for research and data analysis to support projects

Career

University of Richmond - Robins School of Business

BSBA, Marketing, Italian