Frito Lay North America
November 2008 — September 2012
Led development and launch of multiple line extensions and new product platforms including relaunch of Rold Gold Holiday Dipped Pretzels 2010, resulting in 4x growth, in addition to other pretzels, Sunchips, snack mixes, and nuts & seeds snacks. Results-focused approach includes solid time management, development of strong cross-functional relationships, organization, and flexibility. Demonstrated ability to deliver against multiple competing priorities. Applied fundamental scientific principles and practical test design to overcome processing and textural issues in a flavored baked snack. Strong background in ingredient functionality and experimental design coupled with practical mindset for balanced problem-solving approach. Good business acumen and understanding of technical business management, specifically, R&D impact on product value (quality vs. price).