Marketing Strategist, Community Manager, & Writer
January 2012 — Present
Working with a wide variety of brands and clients, I’ve learned that there’s no one-size-fits-all solution, and the only thing that ever remains the same is the focus on the customer. You need to know when your customer sleeps, when they are online, when they share, and even what makes them smile. Once you determine those factors, you know what content to provide them, what they want out of a community, and when & where they frequent.
With my background in research, I’ve been able to scour through the trends, the troughs, and the worst of the apathetic middles. Typically, you’ll know at the end of a campaign if it was successful or not, but you need the data to explain what was effective,. That knowledge will allow you to repeat the successes more frequently, produce more impactful results, and in turn provide an overall better experience for the customer.