Therapy Market Manager
April 2014 — Present
Initiate, manage, and measure Therapy division marketing campaigns for prospects and current clients.
Contribute to Marketing Department strategic planning, including: brand standards, corporate voice, product launch planning, project management, and budgeting.
Research information on the Therapy/Rehab industry, gather competitive intelligence, and analyze customer data in CRM to share with internal constituents.
Develop themes, contribute to copy and design, and direct distribution of division collateral.
Manage division social media channels and corporate blog postings.
Serve as the Marketing Department point-person for internal departments, including: Client Services, Product Development, Sales, Partner Products, and Public Relations.
Participate on internal Strategic Leadership Forum.