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Megan Botsch

Megan Botsch

Giorgio Armani Social Media Marketing Intern

L'Oreal USA

Mercer County, NJ

My name is Megan Botsch and I am currently a junior, working toward my Bachelor's Degree in Marketing and Management, at the University of Delaware. I aspire to use my creativity, organizational, and management skills to work effectively both in teams and independently. My desire for the feeling I get after reaching...

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L'Oreal USA

Giorgio Armani Social Media Marketing Intern

- Support day to day activities and analysis for Social Media Director
o Community management for Armani Beauty US Facebook page + monitoring of @ArmaniBeauty global Instagram page
o Influencer management
 Influencer reporting
 Influencer mailings
 Management of the influencer database
o Analysis monthly EMV
o Development of social media activation plans for continuous projects and upcoming launches

- Participate & support ongoing projects for beauty and fragrance
o Acqua di Gio + Father’s Day
o Acqua di Gio Male Millennial Influencer Research
o Emporio Armani Pop Up
o Sky di Gioia influencer campaign
o Code Colonia influencer campaign (May – August)
o Planning support for Code Colonia Montauk event
o Ecstasy Shine influencer campaign
o ADG Special Blend launch
o GQ + MOTY event

- Learn from Pinterest and Snapchat Headquarters more tools for Social Media Marketing


Project involved:
- Competitive analysis
o Content evaluation
o EMV
o Social conversations
o Social impressions and reach

Finding KPI/measures for success for the strategic project
- Competitive knowledge of influencer's marketing efforts
- Providing relevant & executable ideas