Wake Forest University
Bachelors of Arts, English / History / Journalism
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McLean is a digital content strategist and content marketer. She has worked in a managerial or consultant capacity to shape the digital presence of more than a dozen major worldwide brands. She is also a nationally published luxury lifestyle writer.
Leading brands worldwide have partnered with McLean for content and digital strategy needs. From soup-to-nuts website and brand overhauls for the National Sleep Foundation to "Social Media 101" consulting for Hyatt Hotels and Resorts to internal brand standard guide development for Marriott International, McLean's work runs the gamut from project based to fully immersive strategic brand overhauls.
She is available or project-based hire in the following areas:
- Corporate workshops
- Content Strategy
- Optimized Content / Press Release Development
- On- or Off-Site Consulting
- Editorial Calendar Development
- Content / Inbound Marketing
- Social Media Strategy
- Taxonomy Design
Since 2005, McLean has worked with leading national consumer and b2b publications to develop lifestyle content on a freelance and contract basis. She specializes in the luxury lifestyle space with a focus on travel, spa and wedding editorial and also offers copywriting and content development services to a number of leading brands worldwide.
Forbes Travel Guide, Travel Channel, Washingtonian Bride & Groom, The Washingtonian, Robb Report, AOL Travel, Gadling, Business Insider, Pursuitist, Destination Weddings & Honeymoons, Venue Safari, Capitol File, and many more.
COPY & CONTENT DEVELOPMENT
Marriott International, Four Seasons Hotels & Resorts, Hyatt Hotels & Resorts, Letarte Swimwear, Benz Communications, O'Rourke Hospitality, Danika Communications, Primland Resort, Wechlser Ross & Partners, TDS Telecom, Laurier Blanc and many more.
Portfolio, upcoming travel calendar and more on McLeanRobbins.com.
Since 2012, McLean has taught various classes for leading communications company MediaBistro. Current class schedules include:
- SEO Writing
- Blogging 101
- Building Your Brand With a Personal Website
- Building Your Brand With Social Media
- Social Media 201
- Social Media 101
Contributor to the former print edition of Forbes Travel Guide as well as online content for Forbes and Startle.com about hotels and destinations across the globe. I write regularly on the online platform as a destination correspondent, blogging weekly about new items in Washington, D.C. as well as my travels around the globe.
Freelance contributor to The Washingtonian magazine. Writing experience includes spa, shopping, travel, fashion, general interest and profile pieces.