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Maytav Koter

Maytav Koter

Coordinator, Marketing & Management

Primary Wave Music

Los Angeles, CA

Maytav is Marketing & Talent Management Coordinator at Primary Wave Music. Originally from Israel, she received her bachelors degree in Marketing and Arts & Entertainment Management from Pace University in NYC. In between classes and a part time job, Maytav had six internships including Atlantic Records - where she wo...





Primary Wave Music

Marketing & Management / A&R, Publishing

I work directly for and with the Chief Marketing Officer at Primary Wave, a leading independent publishing & management company. Being brought on to support Primary Wave's management division as well as coordinate and create marketing initiatives across our talent roster, I've been able to be very entrepreneurial and wear many hats, which led to my involvement on the publishing side. Working very closely with our creative A&R team, I've been scouting and signing new artists and pitching collaborations and creative ideas for our writers and producers. Being in the roots and beginnings of artist discovery and development is my future. I've been fortunate to have several mentors who have guided and coached me to be the best very. On the side, I help run an invite-only group for inspirational and professional women who are leaders and mentors in the entertainment business, along with being on the NY Advisory Board for Musicians On Call.