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Maya Itkin-Hein

Maya Itkin-Hein

Account Planner

AdLab at Boston University

New York, NY

Creative, organized, and dynamic recent graduate with a passion for brand strategy and a successful history of interning in advertising and media. Skilled in account management, market research, strategy, media buying, and all things social media. I am seeking an account management or account planning role that will...

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AdLab at Boston University

Account Planner

- Experience in a student-run, full-service advertising agency
- Developed an advertising strategy with my team members to help promote the client, a local non-profit
- Provided the creative team with a clearly defined creative brief that contained concise information on the organization, audience, and strategy
- Conducted one-on-one interviews and created surveys on donor behaviors and motivations
- Compiled a Final Debrief on major key findings, insights and recommendations
- Conducted qualitative and quantitative research

MEC Global

Account Management Intern

- Developed an understanding of the media industry by examining industry trends and building relationships with publications
- Supported the Account Executive in everyday print and digital campaign management
- Assisted in the tracking, planning, and buying of ads
- Contributed in the creation and review of status reports, media planning spreadsheets, and meeting documents

Woloshin Communications Inc.

Public Relations Intern

Summer 15 & Summer 16
- Assisted with the preparation of press releases for various clients and conducted secondary research for PR campaigns
- Utilized social media accounts to drive engagement and expand marketing efforts while tracking social media presence
- Contributed by creating content for a client's monthly newsletter