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May Yu

May Yu

Global CMI - Digital Manager

Unilever

London, United Kingdom

• Multi-lingual (English, Cantonese, Mandarin) top-performer at Procter & Gamble, Johnson & Johnson, and HSBC. Recently moved from Toronto, Canada to London, UK to join Unilever Global. • Formerly at P&G as Fabric Care Sr. ABM, Household Needs (Fabric, Home, Batteries) Agile Marketing Manager, and Agile Marketing Canada Capab...

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Unilever

Global CMI - Digital Manager

I'm in a newly-created role that blends market insights (traditional data including retail, panel, equity) and digital insights (social data); I deliver recommendations to Global Brand VPs and the Category President on topics ranging from pricing, distribution, product mix, campaign evaluation, to social-based insights that future-proof the business. My scope is global and I work with regional headquarters in Shanghai, São Paulo, New Jersey, Rotterdam, and more.

- Consumer Market Insights for Ice Cream (Refreshments - €9.2 billion Sales Category)
- Leading Transformative Action by using Digital as an Insights Platform (Brandwatch, Clarabridge, etc.)
- Democratising Big Data and Enabling Team via Visual Analytics (Tableau)
- Leading Media Best Practices for Global Refreshments and Pushing Digital in Global Agenda

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