Global CMI - Digital Manager
August 2015 — Present
I'm in a newly-created role that blends market insights (traditional data including retail, panel, equity) and digital insights (social data); I deliver recommendations to Global Brand VPs and the Category President on topics ranging from pricing, distribution, product mix, campaign evaluation, to social-based insights that future-proof the business. My scope is global and I work with regional headquarters in Shanghai, São Paulo, New Jersey, Rotterdam, and more.
- Consumer Market Insights for Ice Cream (Refreshments - €9.2 billion Sales Category)
- Leading Transformative Action by using Digital as an Insights Platform (Brandwatch, Clarabridge, etc.)
- Democratising Big Data and Enabling Team via Visual Analytics (Tableau)
- Leading Media Best Practices for Global Refreshments and Pushing Digital in Global Agenda