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Max Zhao

Max Zhao

Manager, Retail Measurement Client Solutions

The Nielsen Company

Manager at The Nielsen Company

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The Nielsen Company

Manager, Retail Measurement Client Solutions

- Promoted to manager due to great revenue expansion of accounts in hand from 16 mill to 22 mill RMB, good client management skills, and leadership.
- Responsible for 3 multinational FMCG companies by leading 1 senior analyst and 1 analyst. Obtaining highest revenue per headcount in the department with strong communication skills and client management skills.
- Successfully drove 1 client's business in China 100% growth in 1 year by providing insightful expansion analyses and constructive advises.
- Expertise in Chocolate, Infant Milk Formula, Laundry Detergent, Sanitary Protection, Facial Cleanser, etc.

Career medium 01
Career
Career medium 04

Part Times

Consultant

- Generated China webgame market research for EA China in 2009.
- China online game industry researcher for Cavalry Assets Management, US.
Make researches and investment consulting with sophisticated knowledge in China Online Gaming Industry.

Career

The Nielsen Company

Senior Executive, Retail Measurement Client Solutions

- Taking care of more than 10 million RMB clients on Laundry Detergent, Sanitary Protection, Shampoo, Hair Conditioner, Facial Cleanser, Dish Wash Liquid, and Chocolate categories.
- Providing analysis & presentations to clients with data mining and marketing knowledge in a consultative way.
- The highest revenue per capita in the department, holding more revenues than any other individual.
- Playing a substantial manager role with the ownership of clients when facing frequent manager change.

Career medium 02
Career
Career medium 03

iResearch

Online Game Industry Analyst

- China online game industry research, mainly focusing on online quantitative research.
- Investment consulting by providing industry knowledge on different companies.
- Customized online game product/operating consulting.

Career

Symbeyond, Inc.

Project Manager

- Researching online game market and providing professional operating solutions to various clients local and international such as K2Network in the US, Giant in China, etc.
- The primary editor of China online game industry yellow page, 'China Game Companies 2008'. The very first online game industry yellow page in the industry.

Career medium 03
Career

University of Technology, Sydney

Bacherlor, Business Administration

Shanghai University

Bacherlor, Business Administration