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Maurice Rivera

Maurice Rivera

Manager of Digital Marketing and Social Media

VIDA Communications Group

Southaven

Radio Brand Manager, Social Media Strategist, Digital Marketing, Content Strategist, Multicultural Consultant

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VIDA Communications Group

Manager of Digital Marketing and Social Media

*Create and deliver plans that enhance and expand Social Media marketing programs, leading to increases in conversion traffic, fans/followers, and peer-to-peer communications.
*Ownership of clients presence on social media.
*Brainstorm, generate, and secure necessary approvals for new, engaging content to post to social media channels.
*Manage and respond to user/community comments.
*Provide ongoing reporting for business analytics purposes (i.e., track impact and effectiveness).
*Manage program budgets.
*Conceive and launch new social/web/mobile content.
*Manage web content to generate desired customer actions.
*Manage affiliate digital marketing relationships.

Career medium 03
Career
Career medium 01

Flinn Broadcasting Corporation

Sr. Account Executive/Marketing Director/NTR Director

* Accounted for more than 75 percent of company's local revenue
* Train and coach new Account Executives
* Create NTR Promotions for additional revenue for station. (Crunkfest, Jingle Jam)
* Solicited, developed, and maintained major accounts, such as Ideal Image, Pepsi, T-Mobile, Memphis Grizzlies, FedExForum, AMBI, WWE, Disney, Taco Bell, Boost Mobile, among others
* Devised digital marketing and sales plans to improve revenues, market share, and profitability
* Revitalized station and client events to reflect station image; infused sales with latest social media and digital technology
* Consolidated traditional sales with digital sales

Career

KXHT-FM, Flinn Broadcasting Corporation

Program/Marketing Director

* Transitioned Station From Diary to PPM
* Increased Ratings P18-34 by implementing guerilla warfare in the community and top notch on-air contesting.
* Managed music, marketing, promotions, talent and programming content on-air and on-line
* Creatively marketed and promoted station image
* Managed on-line and social media content
* Oversaw creation, planning, and execution of clients and station events/concerts
* Created unique on-air promotional programs to generate local revenue opportunities

Career medium 01
Career
Career medium 05

KTFM-FM

Director of Marketing

• Seek and develop cross-promotional opportunities for Account Executives.
• Create outside marketing plans and seek NTR events opportunities.
• Created the ultimate street promotions research team with college interns.
• Maintain station listeners database.
• Responsible for website content and updates.
• Responsible for creating all station promotional products.
• Develop and execute strategic and tactical plans in support of the marketing plan and the programming and revenue objectives of the station.
• Assist in developing quarterly plans for on-air TSL/CUME building, including originating or adapting ideas, identifying and negotiating resources, establish action plans and timelines.
• Develop quarterly plans for promotional events/initiatives, including originating or adapting ideas, identifying and negotiating resources, action plans and timelines.
• Develop and manage strategic plan for maximization of promotional relationship with recording labels and artists, maintain and track relationship with partners.
• Evaluate, resource, make recommendations for participation in third-party promotions. Develop action plan to guide for all approved promotions.
• Serve as resource for promotional and sales staff in the development of on-air contesting and promotional programs.
• Serve as primary promotion contact for all contesting and promotion programs.
• Manage promotion staff in day-to-day operations in support of on-air and promotion activities, insuring compliance with station guidelines.

Career

Volume Media

Director of Marketing

• Developed timeline and deadlines for each stage of client advertising campaigns.
• Developed and maintained professional relationships with clients, industry analysts and other sources.
• Prepared presentations and proposals for prospective clients.
• Partnered with clients to define and develop business objectives.
• Developed, constructed, and executed all marketing plans.
• Worked with creative department to produce timely marketing materials.

Career medium 01
Career

Berklee College of Music

SUNY Potsdam