VIDA Communications Group
Manager of Digital Marketing and Social Media
November 2013 — Present
*Create and deliver plans that enhance and expand Social Media marketing programs, leading to increases in conversion traffic, fans/followers, and peer-to-peer communications.
*Ownership of clients presence on social media.
*Brainstorm, generate, and secure necessary approvals for new, engaging content to post to social media channels.
*Manage and respond to user/community comments.
*Provide ongoing reporting for business analytics purposes (i.e., track impact and effectiveness).
*Manage program budgets.
*Conceive and launch new social/web/mobile content.
*Manage web content to generate desired customer actions.
*Manage affiliate digital marketing relationships.