Himalayan Institute / YogaInternational.com
August 2008 — October 2013
Established and led an executive team to design a more traditional organizational structure for the Himalayan Institute, a diverse non-profit primarily offering yoga, meditation, and natural wellness education. Other lines of business include book and magazine publishing, natural health product manufacturing, and humanitarian projects in Africa, India, and Mexico.
Installed tiers of supervision which allowed for greater ownership and accountability at every level. This 18-month project resulted in revenue increases of over 50% and a greater level of ownership and accountability which substantially reduced costs. Designed and oversaw the complete restructuring of the two unique identities,facilitated a graceful exit from unprofitable legacy products, and directed resources to lines of business with the greatest potential.
The restructuring project led to the realization that the education initiatives of the organization would thrive better under a different identity (Yoga International) with a flatter operational structure allowing for more agile workflows, and greater productivity. Acting on this unforeseen opportunity paid massive dividends in user engagement, membership revenues, and B2B partnerships.
Envisioned and closely oversaw the UX, IA, design, and development of four eCommerce / eLearning websites in the past four years utilizing five different platforms (static HTML, Wordpress, Drupal, Shopify, and Expression Engine). Effectively translated business requirements and vision of the organization into a strategic plan that was seamlessly executed by design and development teams.