Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Matt Gottesman

Matt Gottesman

Digital Strategist - Web 2.0 Due Diligence

Message
MENU ☰

World Trade Centers Association

Digital Specialist & Platform Lead - Contractor - New York HQ

Led and executed the creation of a single online global network for the World Trade Centers Association. Oversaw digital strategy and tactical execution of a platform that connects over 330 cities and 100 countries worldwide.

Responsible for strategizing, conceptualizing, communicating and executing digital solutions, while working cohesively with key stakeholders and external resources.

Career medium 06
Career
Career medium 03

10X Multiple

Co-Founder

“Moneyball” for Web 2.0 Companies. 10X Multiple is a “Due Diligence Analytics” platform that seeks to increase the success rates of technologically driven companies and Web 2.0 concepts in the startup and early-growth stage process.

Career

Thunderbird School of Global Management

MBA Graduate Student & Global Business Consultant

Career medium 03

LVMH Louis Vuitton Moët Hennessy

Digital Strategy - Krug Champagne & Ruinart Champagne

• In the highly competitive $60B per year Wine & Spirits industry, researched 30+ websites, analyzed 20+ mobile apps & social media platforms, reviewed 300 white papers and worked with 10 global execs in order to develop a highly creative digital strategy aimed at increasing brand awareness, brand attitude and purchase intention of the world’s highest rated champagne.

• Designed user engagement platforms, consulted on web applications (UX) and social media with France, activation Q1 and Q2 of 2012.

• Digital Infrastructure Analysis, Planning & Sourcing, Social Media Optimization & Implementation, Multiple Platform Conceptualization

Career

Red Rock Financial Group

Digital Strategist/Internet Analyst

• As part of a 4 person cross-functional team in the $1.2T commercial insurance industry, analyzed the company’s digital assets, researched 10+ successful insurance sites, created social and paid media marketing campaigns and optimized organic growth to raise brand awareness, lead generation and site traffic.

• In order to achieve projected goals, additionally implemented content deployment systems, email marketing campaigns and new lead capture platforms, resulting in a 10x growth rate in search engine, 60% increase in leads and 1,000% increase in site traffic.

Career medium 01
Career
Career medium 04

Coldwell Banker

Real Estate Executive & Internet Marketing Specialist

• Within a brokerage company earning more than $150B per year, researched 15 highly trafficked websites and 10 online lead generation platforms to create a highly efficient web system, resulting in a 1000% increase in personal client acquisition and producing roughly $45MM in sales in 8 years.

Career

Affiliate Marketing LLC

Internet Marketing Analyst

• In the highly concentrated $75B U.S. affiliate marketing industry, analyzed ad copy through A/B testing, identified critical keywords, leveraged 4 contextual ad platforms, worked with 6 affiliate managers and developed 5 key offer landing pages, with the goal of driving 500K visitors per month to Fortune 500 companies, while increasing revenue by 10% and decreasing wasteful spending by 20%.

• Balanced daily ad spend according to P&L reports and delivered highly targeted traffic to over 300+ PPC/CPV/CPM campaigns, achieving 1MM+ unique visitors per month to affiliate sites, 25% increase in revenue and 30% decrease in wasteful spending.

Career medium 06
Career
Career medium 01

Beanstockd.com

Director - Online Marketing/SEO

• As part of a 10 person global marketing team in the growing trillion dollar environmental industry, worked with members from NYC, San Francisco, Los Angeles, Sydney and Tokyo, analyzed 3 competitor blogs, explored 5 trends in “going green” and online celebrity news, and implemented 3 Internet marketing tactics to create brand awareness, a category need for learning “green” initiatives, resulting in an increase in site traffic (70%) to 200K visitors per month.

Career

Vizions.com

Music 2.0 Startup

Early stage Music 2.0 Website (Beta) concept for networking global artists.

• Managed a 5-person multiple-location team in the competitive and transformative world of the $10B music industry, researched 3 programming platforms, sourced 2 lead architects and 1 graphic designer, analyzed 100 white papers on 10 years of music industry trends, and raised an initial $35K seed funding.

Career medium 06
Career

Thunderbird School of Global Management

MBA, International Business, Global Marketing, Global Brand Management, Global Entrepreneurship

Czech Republic - CMC Graduate School of Business

MBA, Regional Business Environment of Europe

University of Arizona

B.A., International Business, Liberal Arts, Business & Culture Mgmt, Spanish