Director of Campus Engagement
June 2013 — Present
OnHand aims to be the number one tech accessory brand in the Collegiate Retail Market.
The Company is well on its way to achieving this goal.
Own sales, marketing & delight programs for customers in target market.
Implemented + integrated all inbound marketing & CRM software.
Expanded product line from 2 SKU’s (‘13) to 40+ (‘15), including interactive merchandising displays.
Created communities around marketing intelligence that increased customer engagement 200%.
Increased inbound leads and sales over 200% YoY (‘13-’15).
Developed strategy for trade shows in collegiate retail industry.
Won 25% of target-market share, an increase of 300% over 2 years.