Creative Strategist
We ignite conversation.
We build meaningful relationships.
We find your audience.
We connect you with media, influencers and celebrity tastemakers that matter.
And, most importantly, we help tell your story.
Lead digital strategist, accounts include: my-wardrobe.com, DUO boots, Mondaine Watches, Trendabl, and more.
Founded at Advertising Week 2010, the Advertising Week Social Club (AWSC) is a collective of over 100 social contributors from around the world. From students to seasoned pros, the AWSC is dedicated to creating content that both celebrates and captures the culture of the Advertising and Communications industry.
I began writing with the Advertising Social Club upon graduating college and entering the industry as a Junior Strategist. I write from my perspective on all things strategy, stress, passion, perception, and how they relate to my career.
You can find my posts here: http://www.theawsc.com/author/maryamdavanihosseini/
Upon being promoted from a Cultural Strategy intern in May of 2012, I played an integral part in the creation and development of sparks & honey from the start in the areas of strategy, insights, methodology, content development, and the overall s&h brand identity.
My role as a Creative Cultural Strategist was one that infused both creative strategy and insight. My work included but was not limited to: digital and cultural strategy for Hyatt, DePuy, At&t, Fruttare, Gaiam, Disney, Acura, Life is Good, Clinique, and others. I also conducted research for macro trend analysis, inspiration workshop ideation, future facing trend forecasting, social media content creation, client and internal facing idea mapping, and wireframe visuals unique to the s&h methodology.
Prospective student tour guide, phone and welcome desk reception.
Cultural anthropology and research, using ethnographic and cultural lenses alongside traditional and proprietary tools and methods.
Insights and research for clients such as Gerber, Excedrin, Novartis, Coty, as well as pitch work. Major projects included a summer intern project geared towards Coty and fragrance consumer retention and lead assistance on a global internal cultural study.
Sales associate at highend shoe boutique in the upper west side of Manhattan.
Social Networking, Trend Analysis and Forecasting, Brand Identity
Customer service and sales
Fabric Inventory, Pick Ticketing, Quality Control
CFDA nominated womens and mens ware company. Began as Production Intern, and later transitioned into Press Assistant.
Mass and Luxury Retail PR
Clients that I worked on included Mars Candy, L'Oreal, Arnold Brant Menswear, Qwiat Diamonds, and Ashley Verrier. Responsibilities included press pack creation, product publication referencing, and Spanish translation.
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