sparks & honey
Creative Cultural Strategist
May 2012 — September 2013
Upon being promoted from a Cultural Strategy intern in May of 2012, I played an integral part in the creation and development of sparks & honey from the start in the areas of strategy, insights, methodology, content development, and the overall s&h brand identity.
My role as a Creative Cultural Strategist was one that infused both creative strategy and insight. My work included but was not limited to: digital and cultural strategy for Hyatt, DePuy, At&t, Fruttare, Gaiam, Disney, Acura, Life is Good, Clinique, and others. I also conducted research for macro trend analysis, inspiration workshop ideation, future facing trend forecasting, social media content creation, client and internal facing idea mapping, and wireframe visuals unique to the s&h methodology.