Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Mary Weiss

Mary Weiss

Content Specialist - Mortgages

Zillow Group

Greater Seattle Area, us

Content Specialist/Strategist at Zillow Group Mortgages





Zillow Group

Content Specialist - Mortgages

Success Stories:
- Supervising 2-person engagement team project for Success Story acquisition and client outreach
- Maintaining/controlling procurement process by motivating teams to engage active clients for testimonials.
- Reviewing and editing content acquired by engagement team for TRID compliance, signed release form compliance, and coordinating with B2B Marketing to update Lender Resource Center with new content
- Success Story videos: interviewing client candidates and recruiting ambassadors, creating video storyboard, coordinating filming, (between corporate video producer & clients) conducting on-screen interview with client, entertaining and arranging accommodations with client while onsite, and constructing final video storyline and edits with video producer

Zillow Group Mortgages Webinars (Academy):
Launched ZGM Webinars in Summer 2016 to audiences of over 1600 lenders, generating an estimated $90,000 in new revenue in 2016 with four webinars. Responsible for planning, directing, and delivering annual and quarterly revenue targets, marketing strategy, analysis of performance metrics, generating reports, and also implementing key initiatives of platform:
- Brand awareness and industry outreach
- Client engagement and success training
- Generating new sales prospects and highly-engaged warm leads and directing them to sales for engagement and follow-up, contributing to 10% of entire Zillow Group Mortgages monthly sales revenue
- Supervising 2-person team monitoring webinar email queue for inbounds and tech issues
- Business development and exclusive training for strategic corporate partners and their employees
- Occasionally conducting/participating in on-stage panels and interviews at industry events to audiences of 500+ professionals

Lender Resource Center:
- Writing articles for - interviewing clients, creating storyboards, building case studies, researching, and also responsible for driving client engagement on website.

Freelance Consulting & Social Media Influencer

Founder and Consultant

Freelance Professional Makeup Artist
Blogger & Social Media Influencer
Business Coach

Professional Makeup Artist
- Bridal, editorial/high fashion, SFX, special occasion, HD video makeup
- Collaborating with local photographers and videographers for concept projects
- Set and concept design
- Personal shopping and makeup lessons
- Professional recognition by international brands such as bareMinerals, Chella, Cinema Secrets, etc., and industry organizations, such as PHAMExpo and IMATS.

Blogger & Social Media Influencer
- YouTube Partner & Blogger
- Planning, filming, editing video tutorials for clients and YouTube Partnership Program
- Invitee for YouTube Space LA Studios
- Building and maintaining partnerships with brands and other PR firms
- Utilizing online social media and business services:
~ Facebook PPC Marketing
~ Client outreach via Twitter, Instagram, etc.; MailChimp campaigns.
~ Crowd-sourcing: social media influencer and rainmaker
~ Luvocracy Tastemaker Program invitee/participant
~ Member of International Fashion & Beauty Blogger Organization (IFABBO)
~ Google Analytics and AdWords campaign management

Freelance Business Consultant:
- Developing business model and strategy: branding and marketing
- Google Analytics and AdWords campaign management
- Consulting for business formation and internal business structure
- Contract, disclosures, and T&C development for clients
- New client engagement and customer service training
- Social media management and analytics training

Zillow Group

Account Manager - Zillow Group Mortgages

In charge of onboarding and managing a book of 400+ lender client accounts. Ongoing client engagement and proactive consultations, cold calls for revenue growth and retention, and conversion coaching. Strategic business development management with large corporate partners, working to build needed content and products. Responsible for strategic partner relationships with top-level executives to approve and coordinate new sales, upsells, referrals, and other growth opportunities for fellow Account Executive team members.

Special projects and roles:

- Spearheaded Project Re-up (a mass retention effort) by creating B2B marketing content, developing short and long-term strategy and implementation of project, and supervising fellow Account Management team members on project initiative. Partnered with Sales upon expansion of project. Completed second across both AM and AE teams combined for retained revenue and saves.
- Only Account Manager participating in senior AE-focused retention projects. Re-engaged, retained, and generated over $25K revenue from dormant clients in two months
- Building and managing success story acquisitions and case study creation processes across Sales; motivated team to generate 60+ client testimonials

Olympic College

Associate of Arts, Business