Mary Rose Yu

Makati City, Metro Manila

Marketing, Communications, Public Relations and Events

Townes, Inc.

Marketing Director

June 2011 — November 2013

• Sales
Responsible
for monitoring pending quotations that will translate to successful sales.
• Marketing
Responsible for market research and development of plans to identify new opportunities.
Tasked to monitor client accounts (major, new, old)
Responsible for creating marketing plan and budget.
Create advertising materials to be used.
Responsible for email marketing for announcements like sales and new arrivals.
Create database of Interior Designers, Architects, homeowners who are existing clients as
well as prospective clients.
• Corporate Communications (external)
Tasked to visit Designers to present new samples/books
Attend PIID Meetings and Events
Attend and liaise with PSID and other schools
Negotiate with Media companies/magazines for Ad placement or feature
• In-house
Create Swatch Boards (including new & old fabrics plus photos) and other useful materials
Ensure positive relations with personnel, clients, partners, vendors, suppliers
Responsible for monitoring and ensuring cleanliness of lounge area, store floor, fabric displays inside the
showroom
• Foot Traffic Report (weekly)
Tasked to prepare report that includes Clients coming in and Clients actually purchasing
from the showroom/store

Career

Tower Club, Inc.

PR & Events Officer

January 2010 — June 2011

• Responsible for creating member events and activities and assists with information dissemination on F&B promotions which will contribute to the Club’s profitability, social and cultural events.
• To establish and maintain an effective events and activities program to uphold the good image and increase member usage of the Club.
• Coordinate and oversee all events and activities with all Department Heads and Management.
• Ensures Club events and activities are communicated through effective distribution channels via fax, email, monthly calendar, newsletter, posters, flyers and other collateral materials to members and Tower Club associates, including email and fax messages.
• Prepares a communication plan for the Club and liaises with all Department Heads for its proper implementation.
• Solicits sponsorship for all events. (Entertaining sponsors and/or members should be very limited and needs prior approval of the General Manager. Avoid meetings in the outlets, make use of the Library Section instead of the club for discussion and/or meetings.)
• Acts as the point person in communicating and coordinating all club information (F&B promotions, member events and activities) and ensures maximum media mileage and press relation.
• Coordinates information for the Club newsletter and ensures timely distribution to members.
• Finalizes all copies of promotional materials. Establishes timely deadlines of said materials and liaises with printers, writers’ sponsors and other suppliers.
• Establishes contacts with members and renders assistance when and where necessary as Social Officer of the Club.
• Be conversant with all Club facilities, programs and promotions. Acts as primary point of contact on all concerns pertaining to the membership.
• Creates a club such as book club, fashion club, gourmet club, wine club and prepares the start up and gets members to chair these clubs and promotes the “get together” of these clubs.

Career

Semiconductor and Electronics Industries in the Philippines, Inc. (SEIPI)

Senior Industry Development Specialist

July 2001 — August 2010

• Successfully organized the Philippine Semiconductor and Electronics Convention and Exhibition (PSECE) for 5 years specifically the Exhibition component. 
• Meeting with trade and professional associations and other groups to promote and discuss the exhibition and trade show services. 
• Meeting with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets and review administrative procedures and progress of events.
•  Coordinate services for events, such as facilities, catering, signage, display, audio-visual equipment and printing. 
• Prepared promotional materials and publicize events. 
• Planned entertainment and social gatherings for participants. 
• Negotiated contracts of service, approve suppliers, review final billing for events and prepare post-event report. 
• Organized meetings, conventions and training for the SEIPI Traffic Managers Association Coordinated and arranged meetings with the Philippine Economic Zone Authority, Bureau of  Customs and other government agencies. 
• Assisted and did general admin tasks during events.
Organized and managed different sports events such as golf tournaments & fellowships, bowling and badminton tournaments.