June 2011 — November 2013
for monitoring pending quotations that will translate to successful sales.
Responsible for market research and development of plans to identify new opportunities.
Tasked to monitor client accounts (major, new, old)
Responsible for creating marketing plan and budget.
Create advertising materials to be used.
Responsible for email marketing for announcements like sales and new arrivals.
Create database of Interior Designers, Architects, homeowners who are existing clients as
well as prospective clients.
• Corporate Communications (external)
Tasked to visit Designers to present new samples/books
Attend PIID Meetings and Events
Attend and liaise with PSID and other schools
Negotiate with Media companies/magazines for Ad placement or feature
Create Swatch Boards (including new & old fabrics plus photos) and other useful materials
Ensure positive relations with personnel, clients, partners, vendors, suppliers
Responsible for monitoring and ensuring cleanliness of lounge area, store floor, fabric displays inside the
• Foot Traffic Report (weekly)
Tasked to prepare report that includes Clients coming in and Clients actually purchasing
from the showroom/store