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Mary Leong

Mary Leong

Communications & Web-based Student Services Manager, Faculty of Arts

The University of British Columbia

Canada

social media / communications / web development

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The University of British Columbia

Communications & Web-based Student Services Manager, Faculty of Arts

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The University of British Columbia

Communications Assistant, Prospective Student Marketing, Communications & Social Media

Monitored, maintained, and updated the Facebook (UBC Prospective Undergraduates) and Twitter accounts (@youbc), responding to inquiries in a timely manner.

Formulated strategies to use social media platforms most effectively; worked on an Instagram strategy to best showcase UBC to prospective students while taking its student culture and campus life into consideration.

Assisted the Prospective Student Marketing, Communications & Social Media team with special projects, including compiling mobile app statistics, testing the mobile app, writing articles and student profiles for the Admissions blog, and other projects as required.

Career

Women in Leadership Foundation

Social Media Intern

Worked with the National Director of Social Media to outline strategies for event promotion and network building on Twitter, Facebook, LinkedIn, and MailChimp.

Ensured that social media accounts for Women in Leadership chapters in Calgary, Toronto, Ottawa, and Montreal adhered to the brand and tone of the organization.

Sourced relevant and inspirational stories about supporting girls and women in leadership roles to share on social media.

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U.S. Department of State

Public Affairs Intern, U.S. Consulate Vancouver

Sought out relevant audiences for digital video conferences on issues ranging from the legal system to community building, with particular focus on the 2012 presidential election speaker series.

Monitored and compiled daily media coverage of the U.S. economy and social issues in Canadian media, local newspapers (the Vancouver Sun, the Province), websites (The Tyee, the Vancouver Observer, OpenFile Vancouver), and more.

Built and maintained a database of over 300 contacts in local media, post-secondary institutions, and Canadian governmental organizations.

Wrote articles and contributed podcasts, photos, videos and other multimedia content for the website.

Career

The University of British Columbia

Communications Assistant, Faculty of Arts

Wrote articles for ArtsWire, the Faculty of Arts online news blog featuring current events and profiles of faculty, students and alumni.

Maintained and updated the Facebook (UBC Faculty of Arts) and Twitter (@UBC_Arts) accounts, responding in a timely manner to students, faculty, and the general public engaging with the Faculty of Arts using social media avenues.

Monitored and summarized daily media coverage of the Faculty of Arts (faculty members, students, alumni, new research) in major press outlets, including the Vancouver Sun, the Province, and the Globe and Mail.

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Alma Mater Society of UBC Vancouver

Public Relations Officer, AMS Elections

Designed a communications strategy for the 2012 Alma Mater Society (AMS) elections, collaborating with the AMS Communications Director to streamline messaging and maintain brand integrity.

Created a media kit comprising web banners, prepared copy, and sample Facebook messages and tweets for undergraduate societies across campus to use on their websites and social media outlets, increasing visibility of the elections.

Career

Amnesty International Canada

Film Festival Community and Media Outreach Assistant

Formulated promotion strategies for the Amnesty International Film Festival using print media coverage and social media, including creating and implementing a Twitter-based contest to advertise the film festival.

Assisted with general film festival activities such as ticket sales, ushering, set-up, clean-up, and merchandise sales.

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Service Canada

Youth Services Officer

Assisted youth in enhancing their employability by providing résumé and cover letter development and interview tips, and linked youth and potential employers through the Casual Labour program

Provided information and guidance on post-secondary education options, funding, and other federal/provincial governmental programs.

Liaised with local business owners and employers to promote the use of youth-targeted job search sites such as the Student/Youth Job Bank.

Contacted over thirty local businesses and organizations, creating partnerships for community events during Hire a Youth Week and Casual Labour Week to raise awareness about youth employment.

Brainstormed ways of integrating government services with new media for increased youth engagement through working on the SCCY Social Media Pilot Project

Career

Indigo

Customer Experience Representative

Provided high-quality customer service when assisting customers in finding appropriate book, music, and lifestyle products, particularly during the holiday season

Undertook cash responsibilities, including working on the cash register, cashing out, and promoted the Love of Reading charity program and iRewards card program to customers.

Maintained inventory, restocked shelves, and worked with the Merchandising team to set up visually appealing displays.

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North Vancouver District Public Library

Literacy Mentor

Mentored over 15 elementary school children in weekly one-on-one sessions over the span of three months through joint reading, games, and activities. Wrote a definitive guide on the program including tips, tricks, suggestions, and templates for future years.

Career

North Vancouver District Public Library

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Assisted library patrons with finding appropriate material, tagged and input library material into the radio-frequency identification (RFID) system.

The University of British Columbia

Bachelor of Arts, Political Science, Psychology