The University of British Columbia
Communications & Web-based Student Services Manager, Faculty of Arts
May 2013 — Present
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social media / communications / web development
Monitored, maintained, and updated the Facebook (UBC Prospective Undergraduates) and Twitter accounts (@youbc), responding to inquiries in a timely manner.
Formulated strategies to use social media platforms most effectively; worked on an Instagram strategy to best showcase UBC to prospective students while taking its student culture and campus life into consideration.
Assisted the Prospective Student Marketing, Communications & Social Media team with special projects, including compiling mobile app statistics, testing the mobile app, writing articles and student profiles for the Admissions blog, and other projects as required.
Worked with the National Director of Social Media to outline strategies for event promotion and network building on Twitter, Facebook, LinkedIn, and MailChimp.
Ensured that social media accounts for Women in Leadership chapters in Calgary, Toronto, Ottawa, and Montreal adhered to the brand and tone of the organization.
Sourced relevant and inspirational stories about supporting girls and women in leadership roles to share on social media.
Sought out relevant audiences for digital video conferences on issues ranging from the legal system to community building, with particular focus on the 2012 presidential election speaker series.
Monitored and compiled daily media coverage of the U.S. economy and social issues in Canadian media, local newspapers (the Vancouver Sun, the Province), websites (The Tyee, the Vancouver Observer, OpenFile Vancouver), and more.
Built and maintained a database of over 300 contacts in local media, post-secondary institutions, and Canadian governmental organizations.
Wrote articles and contributed podcasts, photos, videos and other multimedia content for the website.
Wrote articles for ArtsWire, the Faculty of Arts online news blog featuring current events and profiles of faculty, students and alumni.
Maintained and updated the Facebook (UBC Faculty of Arts) and Twitter (@UBC_Arts) accounts, responding in a timely manner to students, faculty, and the general public engaging with the Faculty of Arts using social media avenues.
Monitored and summarized daily media coverage of the Faculty of Arts (faculty members, students, alumni, new research) in major press outlets, including the Vancouver Sun, the Province, and the Globe and Mail.
Designed a communications strategy for the 2012 Alma Mater Society (AMS) elections, collaborating with the AMS Communications Director to streamline messaging and maintain brand integrity.
Created a media kit comprising web banners, prepared copy, and sample Facebook messages and tweets for undergraduate societies across campus to use on their websites and social media outlets, increasing visibility of the elections.
Formulated promotion strategies for the Amnesty International Film Festival using print media coverage and social media, including creating and implementing a Twitter-based contest to advertise the film festival.
Assisted with general film festival activities such as ticket sales, ushering, set-up, clean-up, and merchandise sales.
Assisted youth in enhancing their employability by providing résumé and cover letter development and interview tips, and linked youth and potential employers through the Casual Labour program
Provided information and guidance on post-secondary education options, funding, and other federal/provincial governmental programs.
Liaised with local business owners and employers to promote the use of youth-targeted job search sites such as the Student/Youth Job Bank.
Contacted over thirty local businesses and organizations, creating partnerships for community events during Hire a Youth Week and Casual Labour Week to raise awareness about youth employment.
Brainstormed ways of integrating government services with new media for increased youth engagement through working on the SCCY Social Media Pilot Project
Provided high-quality customer service when assisting customers in finding appropriate book, music, and lifestyle products, particularly during the holiday season
Undertook cash responsibilities, including working on the cash register, cashing out, and promoted the Love of Reading charity program and iRewards card program to customers.
Maintained inventory, restocked shelves, and worked with the Merchandising team to set up visually appealing displays.
Mentored over 15 elementary school children in weekly one-on-one sessions over the span of three months through joint reading, games, and activities. Wrote a definitive guide on the program including tips, tricks, suggestions, and templates for future years.
Assisted library patrons with finding appropriate material, tagged and input library material into the radio-frequency identification (RFID) system.