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Mary Cathrine Russell

Mary Cathrine Russell

Copywriter

Northstar Travel Group

Greater New York City Area

Marketing, PR, Copywriting, Photography/Videography

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Northstar Travel Group

Copywriter

 Write all copy including but not limited to press releases, research articles, blog posts, emails, banner ads, store page copy, landing page copy, subscriber alerts, social media blurbs, brochures and letters
 Photograph and film events, including sponsorship, keynote speakers, panels, demonstrations and networking, later composing photo albums for Northstar and clients, and creating videos for the web
 The lead in organizing The Young Leaders Summit, as well as leading discussion, setting up networking opportunities and follow-up after the event
 Work closely with the communications manager on all press efforts, including writing press releases, coordinating press interviews, conferences and scheduling press material distribution
 Work closely with the events team and is a vital part of the event staff, not only with photo and video, but also organization, pre-setup and day-to-day running of corporate events.
 Work with marketing managers on campaign messaging and creative
 Assist marketing teams on campaign execution
 Update and edit website copy
 Create, distribute and collate customer research surveys
 Analyze effectiveness of copy and call to actions