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Marty Mercado

Marty Mercado

Senior Consumer Insights Strategist

VaynerMedia

Greater New York City Area

In a nutshell, I help brands make sure that their "fans" are actually fans, and that people who "like" their content actually like it. My job is to help my clients cut through the clutter and get noticed. We live in an age where putting out a good product isn't enough - people want to have an actual affinity for brands and wh...

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VaynerMedia

Senior Consumer Insights Strategist

Leads research projects for clients to inform creative for both campaign and always-on strategies

Co-authored the consumer intelligence group, building up from two founding members to a team of four in less than one year handling various portfolio and new business accounts

Clients include CPG, alcohol, toys, retail, OTC pharmaceutical, beauty, automotive, and finance