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Marty McDonald, MBA

Marty McDonald, MBA

Product Innovation Brand Manager

CiCi's Pizza

Dallas/Fort Worth Area

Accomplished marketing professional with experience in managing & participating in the strategic development of fully integrated marketing programs including digital marketing, national marketing programs & local store marketing with the ability to excel in a fast-paced environment. Self-motivated, strategic thinker with a gr...

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CiCi's Pizza

Product Innovation Brand Manager

Responsible for leading the development and execution of the system-wide marketing calendar designed to generate national brand awareness, drive traffic and build profitable sales. Lead cross-functional teams through the project management process from research/insights exploration, ideation, project brief writing, testing/validation, business case development, execution and performance tracking of new ideas, concepts and platforms.