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Marni Kruppa

Marni Kruppa

Director, European Small Merchant Marketing

American Express

London, United Kingdom, gb

Commercially-minded, data- and insights-driven, strategy and marketing professional with strong B2B experience and results-oriented approach. Internationally savvy, culturally adaptable. Experience gained in 10+ years in payments industry and strategic advisory, combined with degrees from Georgetown and NYU.

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American Express

Director, European Small Merchant Marketing

• Supervise a team of six direct reports and oversee a multi-million dollar budget. Responsible for driving pan-European marketing initiatives to grow revenue and improve satisfaction for broad base of small merchants.
• Engineer over 30% year-over-year cost savings across multiple budget lines without compromising quality or service delivery; achieve through meticulous supply chain analysis, inventory overhaul, staff retraining, and commercial renegotiation.
• Devise innovative strategy to refocus engagement activities and optimise investments; orchestrate multi-market merchant program to execute new strategy.
• Create a bespoke value proposition, based on customer and commercial insights and a redesigned, behaviour-oriented segmentation, to enhance experience and fuel growth in top-performing merchant base.
• Chaired a multi-market, cross-functional project to deliver key servicing improvements to merchants in five markets, generating significant improvement in satisfaction (NPS).

I'm hiring! Check out the link to learn more about a great role on my team. Lots of potential to gain marketing and strategy experience and get in front of important acquring partners. Contact me for more info!

Apply For American Express - United Kingdom Manager, Small Merchant Marketing and Communications Strategy job - Digital Commerce, Marketing - London, United Kingdom

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