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Marlene Lam

Marlene Lam

Global Assistant Account Executive

Young & Rubicam

Global Assistant Account Executive at Young & Rubicam

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Young & Rubicam

Global Assistant Account Executive

• Key member of Global Toothbrush team for Colgate-Palmolive responsible for all Colgate SlimSoft, 360, ProClinical, and Innovation with focus on IMC projects
• Develop creative briefs and messaging to ensure campaigns are delivered on-strategy with senior account team and global strategy director
• Oversee and approve global adaptation of creative content to maintain campaign consistency
• Identify and present opportunities for campaign optimization through analysis of competitive category trends, findings from qual/quant testing, performance and presentation of case studies to senior professionals and clients
• Serve as primary point of contact between client and in-house creative/production teams to manage day to day operations, 5-6 multi-layered projects simultaneously, budgets totaling more than $.5 million and project timelines
• Supervise and train 3 interns
• Lean Six Sigma certifed

Career medium 04
Career
Career medium 04

AdAsia

Junior Account Executive

• Assisted in development and execution of Innovation, Value, Brand and Online campaigns for TV, Radio, OOH, Landing Pages, Microsites, Print
• Researched and recommended optimizations for digital efforts for Asian market segment to be implemented in 2012
• Tracked invoices and billing for all projects to ensure vendor payment

Career

BBDO

International Network Operations Assistant

• Managed global requests and projects regarding talent costs, research, brand strategy and communications for Mars brands including Snickers, M&M’s, Pedigree, Whiskas, Cesar, Sheba, Uncle Ben’s, and Wrigley
• Involved in celebrity talent negotiations with talent coordinator to launch Snickers 2011 global “You’re Not You When You are Hungry” campaign
• Created and animated flash banners for feature on Mars intranet portal weekly

Career medium 03
Career

Gaia Real Estate

Social Media Specialist / Intern

NeochaEDGE

Intern

New York University

Bachelors, East Asian Studies, Business Studies

East China Normal University

BS, Chinese Language

Townsend Harris High School

HS Diploma, Humanities